Cannabis Field Marketing Brand Ambassador Ma Cannabis Jobs

The Role

The Field Marketing / Brand Ambassador role will serve as a liaison between the product, marketing, and sales team responsible for amplifying and activating brand and retail strategies at the street, retail and cultural level within the cannabis industry in Massachusetts

You will be responsible for managing the achievements of results directly related to program objectives, goals and metrics set by the sales and marketing teams. Primary areas of focus are managing consumer engagement activities with dispensary education channels, event production/execution, building relationships with culture and community groups and, and supporting sales and marketing team events

The Brand Ambassador will aim to maximize long-term client relationships with our own dispensary as well as wholesales dispensary accounts, become a trusted advisor to retailers and strengthen brand loyalty within the MA market. This role directly supports the sales and marketing teams.

Responsibilities - Overall

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• Conduct strategic planning of consumer and trade activity to optimize reach for the assigned brands. Research and analyze opportunities in designated territory area(s). Identify best opportunities and use discretionary authority and analysis to propose and schedule activity —provide all rationale and strategy to ensure effective communication.
• Manage and develop opportunities and working relationships with assigned accounts for activations, events and consumer and trade engagement activity on the retail and community levels.
• Collaborate with local team and retail partners to drive sales, in-market account planning and activation, and commercial target delivery.
• Build and Manage Retail Education programs regarding MariMed’s products and overall industry.
• Work closely with MA Sales Director and Sales Reps to achieve program objectives related to focus, performance and reach.
• Achieve all program goals and metrics as outlined. Leverage available channels to drive market goals.
• Identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.
• Ability to interact with a diverse consumer audience, clients and agency personnel.
• Personify Extroverted Behavior!
• Complete regular market visits within the assigned territory. Must be available nights, weekends and during regular business hours for in-market administrative tasks, meetings, field audits, consumer engagement activity, events and training.
• Flexibility and willingness to be available during non-traditional hours is required.

Responsibilities - Event Management/Trade Engagement

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• Support marketing and sales teams with account trainings and trade events.
• Manage POS inventory and maintenance, ensure product is on-site for events, attend and audit events.
• Provide on-site management, oversight and support of employees during all types of consumer engagement activity including audits, training, and coaching.
• Conduct consumer engagement activities as required and scheduled by headquarters.
• Manage the activation of scheduled festivals, tours, and other off-site events; assist with the setup and breakdown of event materials and production elements, including tents.

Responsibilities - Development/Coaching

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• Educate trade, brand, and distributor/broker partners on benefits of all MariMed brands.
• Understand state laws and activate national brand programming accordingly.
• Manage, train, coach, supervise, and provide ongoing training to a team of seasonal/part-time employees.
• Manage higher management and submit required documentation as requested in a timely manner.
• Make recommendations for next steps associated with the employee development and/or discipline.

Responsibilities - Reporting

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• Analyze weekly and monthly reports to effectively schedule upcoming consumer engagement activity, activations and events.
• Ensure all territory deliverables/assignments are completed on time and accurately from state managers. Review all paperwork including POS inventory, payroll, time tracking and other assignments prior to submittal. Effective time management and attention to detail is required.
• Capture and record information for daily, weekly and monthly paperwork, calls and meetings including asset reconciliation, consumer insights, data capturing, photos of event activities, receipts, payroll, inventories and other required paperwork.
• Ensure all business-related expenses are reported on time and accurately, including submittal of invoices and receipts, monthly expense reports and purchase order requests.
• Possess basic mathematics skills to manage budgets and balance assigned assets and inventories.

Qualifications

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• College degree preferred or equivalent in relevant work experience.
• 5+ years’ experience in a related field marketing management role.
• A thorough understanding of consumer and trade marketing brand strategies.
• Knowledge of local on- and off-premise cannabis market, including local laws and statutes.
• Negotiation skills and cold-calling experience, specifically as it relates to events and venue access.
• Strong budget management skills with previous budget management and oversight experience.
• Ability to gain and maintain an in-depth understanding of target consumer Strong public speaking skills.
• Compliance with all standard safety requirements and guidelines.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.).
• Strong communication skills – written and verbal.
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness.
• Adapts and thrives in a demanding, start-up, fast-paced environment.
• Possesses a high level of critical thinking.
• Operates with a high level of professionalism and integrity, including dealing with confidential information.
• Must understand and comply with the rules, regulations, policies, and procedures of MariMed Inc.
• Must have a solid understanding of the Medical Marijuana laws, rules and regulations set forth by the state and the D.O.A.; a pursuit to further their understanding and knowledge of the industry and the laws is appreciated and commendable.
• Ability to travel out of market overnight multiple times throughout the year. Travel up to 30%.

Additional Requirements

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• Must pass any and all required background checks.
• Must be and remain compliant with all legal or company regulations for working in the industry.
• Must be a minimum of 21 years of age.

Job Type: Full-time

Pay: $48,000.00 - $55,000.00 per year

Benefits:

• Dental Insurance
• Disability Insurance
• Employee discount
• Health Insurance
• Life Insurance
• Paid Time Off
• Vision Insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Work authorization:

• United States (Required)

Work Location:

• Multiple locations
• On the road

This Company Describes Its Culture as:

• Aggressive -- competitive and growth-oriented
• Outcome-oriented -- results-focused with strong performance culture
• Team-oriented -- cooperative and collaborative

This Job Is:

• A job for which military experienced candidates are encouraged to apply

Company's website:

• www.marimedinc.com

Company's Facebook page:

• www.bettyseddies.com www.naturesheritage.com wwwmarimedinc.com

Benefit Conditions:

• Waiting period may apply

Work Remotely:

• No

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