Cannabis Direct Consumer Accounts Manager Jobs

Seeking a Revenue-Focused Direct to Consumer Accounts Manager based in Canoga Park to execute sales growth for various cannabis brands sold and distributed by SULO DISTRO. We service various Direct to Consumer relationships for cannabis sales in the state of California.

Reports to: Sales Leadership

Position Summary: Responsible for driving New Accounts set up and activated with direct to consumer web providers, and portals. Work with existing accounts through strategic development of trade programs that effectively bring brands to life online. Hands on management of select key accounts that could acutely benefit from additional support in driving consumer awareness and increasing purchasing across the SuLo product portfolio.

Essential Responsibilities (Account Activation and Sell Through):

• Prospect and rate potential C9 license holders for volume of sales potential using the following metrics and any other metrics relevant to the success of selling multiple brands through the specific channel.

• Number of deliveries per day

• Ticket value

• Overall consumer database

• Delivery region coverage

• Permitted Drivers or staff

• Depots

• Delivery logistics

• Develop Virtual education programs that leverage conducting off-site trainings, and product placements - including but not limited to brand launches, product launches, and promotions.

• Support Brand Education and portfolio positioning, including development of ideal menu categories for individual brands

• Own the go-to-market “virtual Launch and consumer awareness

• Ensure Menu Accuracy on all accounts at all times

• Work collaboratively across Marketing and Sales to ensure digital assets are published as needed to the vendor for immediate publication.

• Manage SuLo brand proliferation and sell-through with each web portal provided by D2C vendor.

• Development of menu guidelines and best practices that drive optimal placement/visibility and effectively convey brand to consumer at point of purchase.

• Plan and present reports on account progress, goals, and quarterly initiatives to share with team members and stakeholders

• Work closely with Sales Manager in delivering effective communications with D2C vendors - including but not limited to email newsletters, digital assets, weekly promos, new products, store locators, etc

Essential Responsibilities (Account Management)

• Develop, nurture, and leverage relationships with key influence and decision makers in assigned stores and markets in order to maximize brand presence and rate of sale

• Success measured by

• retention rate of assigned accounts

• increased ROS month over month

• New products

• Month over Month (existing products) as applicable

• Keep key accounts engaged and hyped on brands across total portfolio

• Communicate Development Budget required by Key Accounts to create custom programming and activations specific to website, and brand pages.

• Regularly evaluate and provide feedback on strategic opportunities for assigned key accounts

• Activity or KPI Expectation:

• 3 days prospecting and database updates

• KPI levels to be reviewed quarterly based on activation levels.

• Upon activation, Conducting Menu maintenance, and inventory reviews weekly or daily as needed.

• 6-10 accounts per week

• Logging all account interactions in the CRM tool.

Distribution Partner Support

• New brand Launch programming

• New Brand Education

• New Product Education

• Performance review of brands

• Developing a solid and trusting relationship between major key clients and Distributor Vendors and retail accounts.

• Assist in assessing and reviewing Distributor performance.

Qualifications / Skills and Knowledge Requirements:

• Must be over 21 years of age

• Must have valid driver’s license with clean motor vehicle driving record

• Strong relationship management and networking skills

• Sense of urgency and timeliness

• Ability to think creatively and innovatively

• Professional judgment and discretion

• Familiarity with market trends

• Core competencies: intensity and commitment to task, competitive, assertive, high mission of service, strategic, and creative

• Existing Cannabis Industry relationships

• Consumer Packaged Goods Sales Knowledge

• Ability to work weekends and evenings

• Basic computer knowledge, proficient in Microsoft Office (Word, Excel, PowerPoint, and Outlook)

• Ability to multitask and work in a fast-paced environment

• Self-motivated

General Information

The above statements are intended to describe the general nature and level of work being performed by those assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.

Compensation: $62,500 per year, Variable Compensation eligible

Schedule:

• Monday to Friday

• Some Weekends

Education:

• High school or equivalent (required)

• Bachelor’s degree (preferred)

Experience:

• Outside sales: 3 years (Preferred)

• Inside Sales: Required

• Key Account or national account relationships management

• 1 year in cannabis is required

License/Certification:

• Driver's License (Required)

This Job Is Ideal for Someone Who Is:

• Adaptable/flexible Virtual presentations Guru-- enjoys doing work that requires frequent shifts in direction

• Achievement-oriented -- enjoys taking on challenges, even if they might fail

• High stress tolerance -- thrives in a high-pressure environment

• Highly Persuasive, low empathy when negotiating

• Can conduct presentations in adverse environments

• Creative digital advisor for product and image placements.

This Company Describes Its Culture as:

• Innovative -- innovative and risk-taking

• Outcome-oriented -- results-focused with strong performance culture

• Staying true to the needs of cannabis patients, and local customers.

Company's website:

• https://www.illacanna.com/

Benefit Conditions:

• Only full-time employees eligible

Work Remotely:

• YES: Office and home computer setup provided. Weekly office requirement, and remote GPS enabled CRM functions are required.

• 20% field

• 55% home office

• 25% On Site at facility may fluctuate based on business needs

Job Type: Full-time

Pay: $62,500.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Supplemental Pay:

• Bonus pay
• Commission pay

Education:

• Bachelor's (Preferred)

Experience:

• cannabis: 1 year (Preferred)
• Outside sales: 2 years (Preferred)

Work Location: Multiple Locations

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