Cannabis Digital Sales Strategist Jobs

As an MLive Digital Sales Strategist with Advance Local Media, you'll be on the front line of new products and technologies, continually providing up-to-date solutions for clients and taking ownership of client success. You'll work with account executives to help close and grow top digital accounts, cultivating account relationships through needs analysis, developing sales strategies, and identifying and implementing campaign plans.
What you'll be doing:

• Develop digital marketing strategies for new clients, in partnership with account executives and sales managers, ensuring brand consistency across all client assets (including regular quality checks).


• Spearhead research efforts through data platforms as well as more traditional research avenues, and apply gained insights/data to create pitch-perfect digital briefs, customer journeys and campaign plans.


• Stay up-to-date on current and emerging industry trends, technology, and events to provide the most cutting-edge insights and guidance to clients and the agency at large.


• Monitor and analyze performance across clients' digital channels to track engagement, providing insights from media monitoring, and performance analytics to help optimize client campaigns.


• Collaborate with fulfillment team guiding the development of client facing reporting -- dashboards and reporting memos and lead reporting calls.


• Develop and optimize clients' overall digital content strategy, as well as measure engagement and impact over time.


• Participate in client presentations and business development meetings as an expert in the digital marketing arena to add strategic support.

Our ideal candidate will have the following:

• 3-5 years' experience with multiple forms of digital media including social, mobile, video, display and search


• Knowledge of digital media platforms: Google Analytics, Paid and Organiz Search Strategies, Social Media strategies. DMP experience a plus


• Excellent organization, data analysis, and problem-solving skills with the ability to thrive in a deadline-driven environment supporting multiple projects simultaneously


• Experience working within healthcare, education, travel or cannabis verticals is preferred


• Strong verbal, written, and presentation skills


• Microsoft Office (Excel, PowerPoint, Outlook, Word) necessary, database (SQL) experience a plus


• Bachelor's degree in marketing, business or related field preferred

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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