Cannabis Digital Marketing Manager Fluence Jobs

Job Title
Digital Marketing Manager - Fluence
Job Description
We are
Fluence creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. We are a leading supplier in the global cannabis market and are committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers.
Fluence is a business unit of Signify, the world leader in lighting. Together we are passionate about improving the interaction between light and life. We partner with leading research organizations worldwide to better understand the critical role light plays in every facet of cannabis and food production, from plant quality and spectrum sensitivity to top-line performance metrics like yield and consistency.
Your opportunity
We’re looking for a Digital Marketing Manager to join our Marketing Team in Austin, TX. You’ll be responsible for building the Fluence Brand and developing communication strategies and campaigns across digital media delivering our messages globally.
We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!
What you’ll do

• Identify quarterly and annual Digital Marketing objectives based on Fluence’s business objectives, product roadmap, and competitive landscape
  
• Develop integrated, multi-channel communications strategies for Cannabis and Commercial Agriculture markets in North America, Europe, and Asia Pacific
  
• Drive Fluence’s Digital Marketing strategy (web optimization, SEO/SEM, social media, and display advertising) to enhance customer experience, Brand preference, and lead generation. Strengthen Fluence’s Social Media presence and reputation for both Cannabis and Commercial Agriculture markets
  
• Develop impactful go-to-market campaigns to support Fluence’s product launches and corporate initiatives
  
• Direct Fluence’s service bureaus (creative agencies, web development agencies, media agencies, etc.)
  

What you’ll need

• Bachelors’ degree in Marketing, Advertising or related field. MBA a plus
  
• 8+ years digital marketing experience, ideally in a technology-centric company
  
• 3+ years’ experience in horticulture, lighting, or a related industry
  
• Demonstrated ability to think/act proactively while staying on-strategy, thrive in ambiguous environments, and drive toward objectives with minimal guidance
  
• Strong business acumen; Action-oriented; Results-minded; Data-driven; Customer-centric
  
• Excellent communication, organizational and project management skills. Strong analytical/research skills
  

Must be legally authorized to work in the United States without current or future company sponsorship needs.
What you’ll get in return…
We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See
#SignifyLife
through the eyes of our employees!
Who we are
Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.
We’re operating in 74 countries with 32,000 people worldwide.
#LI-LB1

Apply for this job with Signify

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Fluence is currently searching for a dynamic Digital Marketing Manager to join our marketing team. This is an exciting opportunity in one of the fastest growing industries worldwide. Our two target markets are Cannabis and Commercial Agriculture (greenhouse and urban farming food production).

Reporting to the VP of Marketing, you will have the opportunity to build the Fluence Brand and deliver our messages globally. This includes: developing communication strategies and campaigns across digital media that position Fluence to achieve long term growth while achieving annual revenue and profitability goals; continually identifying and assessing new opportunities within our targeted market segments; analyzing marketing data and analysis for new opportunities/markets; ensuring Fluence communications resonate with our target audience; developing and executing go-to marketing campaigns and product launch strategies that are seen as innovative and industry-leading.

What you’ll do

• Identify quarterly and annual Digital Marketing objectives based on Fluence’s business objectives, product roadmap, and competitive landscape.
• Develop integrated, multi-channel communications strategies for Cannabis and Commercial Agriculture markets in North America, Europe, and Asia Pacific.
• Drive Fluence’s Digital Marketing strategy (web optimization, SEO/SEM, social media, and display advertising) to maximize customer experience, Brand preference, and lead generation. Strengthen Fluence’s Social Media presence and reputation for both Cannabis and Commercial Agriculture markets.
• Develop impactful go-to-market campaigns to support Fluence’s product launches and corporate initiatives.
• Direct Fluence’s service bureaus (creative agencies, web development agencies, media agencies, etc.).

Your qualifications

• 8-10 years digital marketing experience, ideally in a technology-centric company.
• 3-5 years’ experience in horticulture, lighting, or a Fluence-related industry.
• Proven ability to think/act proactively while staying on-strategy, thrive in ambiguous environments, and drive toward objectives with minimal guidance.
• Strong business acumen. Action-oriented. Results-minded. Data-driven. Customer-centric.
• Strong communication and diplomatic skills, including knowing when to push back and when to compromise.
• Demonstrated success delivering results in a dynamic, fast-growing environment while working well within cross-functional team environments.
• Ability to quickly establish relationships with key customers, strategic partners and industry influencers.
• High level of personal and professional integrity and trustworthiness with a strong work ethic.
• Strong organizational and project management skills. Strong analytical/research skills.

What you’ll get in return…

Fluence, located in Austin, TX, manufactures the world’s leading LED lighting solutions for the global horticulture market. Our customers feed the world and improve the human condition, and we provide the innovative technology needed to yield the healthiest crops possible while focusing on conservation of energy and natural resources.

See #SignifyLife through the eyes of our employees!

Apply for this job with Signify

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.