Cannabis Digital Marketing Coordinator Manager Jobs

The Fire Station, LLC

The Fire Station (TFS) operates as a series of Marijuana Retail Facilities within the Upper Peninsula of Michigan. TFS holds valid state and municipal operating licenses and strives to exceed compliance standards at the highest level. Beginning in 2019 with less than ten employees, our business is now growing rapidly and welcomes new employees who are interested in a career in the cannabis industry. As a Marijuana Retail Facility, our operations involve welcoming customers 21 + years of age into our facility to view and purchase high quality marijuana products. A team of employees all work together to provide customers with top notch customer service and cannabis knowledge to aid them in their cannabis experience.

Job Title: Digital Marketing Coordinator / Manager

Job Description:

The Digital Marketing Coordinator / Manager is responsible for the production, execution, and continuous improvement of The Fire Station Cannabis Company’s digital marketing channels. The manager will oversee marketing efforts across the company’s social media accounts, #TFSLife blog, enterprise CRM, mobile application, and more.

Minimum qualifications: (Coordinator)

• A bachelor’s degree in business, marketing, public relations, or similar field
• A minimum of one year full-time or equivalent experience working in a marketing field
• Experience creating original content for digital marketing channels and deploying that content
• Exceptional verbal and written communication skills
• Ability to creatively problem solve

Minimum qualifications: (Manager)

• A minimum of three years experience working in digital marketing, with at least two of those managing enterprise-level social media accounts
• Extensive digital content creation and/or direction experience
• Experience creating and editing content within a website CMS
• Experience with influencer marketing with proven ability to manage online influencers
• High familiarity with marketing analytics platforms such as Google Analytics

Preferred qualifications:

• Retail marketing experience
• CRM experience
• Experience managing digital marketing activities in competitive markets

Job responsibilities:

Frequency

Description

Daily

Assemble and execute content plans designed to engage targeted consumers across a variety of channels, including but not limited to weekly sales emails, digital signage, mobile application push notifications, SMS messaging, and social media.

Weekly

Assemble and distribute weekly sales emails, push notifications and text messages that effectively engage current and prospective customers using email marketing tools and the TFS customer loyalty platform.

Daily

Monitor TFS social media platforms and work with the customer service specialist to respond to customer inquiries and comments.

Monthly

Identify and create social media contests and takeovers that effectively engage target audiences and tie into the marketing division’s overall goals.

Weekly

Develop and execute the TFS brand ambassador program, working with social media influencers to broaden the TFS’ brand reach and recognition

Daily

Manage the enterprise CRM’s marketing functionality, assisting the conversion marketing team with creating customer journeys and accompanying digital content that yield sales and brand affinity

Daily

Strategize, create, distribute and analyze content intended for the #TFSBlog in order to drive SEO from potential customers

As Needed

Make updates to the TFS website using the WordPress CMS

As Needed

Provide input into the development of a budget to support digital marketing initiatives.

Daily

Work closely with other members of the marketing and sales team to determine the role of digital marketing in the company’s overall strategy

Daily

Work closely with other members of the marketing team to create compelling campaigns and materials that drive customer engagement and overall brand satisfaction.

As Needed

Other duties as assigned

Work Environment

• State & Municipal Law - TFS operates in full compliance with all rules and regulations enforced by the State of Michigan’s Department of Licensing and Regulatory Affairs (LARA) and Marihuana Regulatory Agency (MRA). Further, TFS operates in full compliance with the rules and regulations of each municipality they are located within. To operate in compliance with such rules and regulations, employees are required to follow all policies created and enforced by and within TFS facilities.
• Prolonged periods sitting at a desk and working on a computer

Job Requirements

• Must be at least 21 years of age
• Must have NO felony convictions
• Background Check
• Valid form of identification

Work Schedule

• Full time (40+ hour work week)
• Flexible hours but usually within the hours of 8 am - 6 pm M-F

Classification

Exempt

Salary/Wage & Benefits

TFS offers enrollment into Health, Dental and Vision insurance packages through TFS, provided by Blue Cross Blue Shield. Employees are eligible if they are full time employees who have been employed for 90 days or more. Other benefits are offered to both PT and FT employees.

Compensation

Salary commensurate with experience and educational background.

Requirements

• Must be able to pass a background check.
• Must be willing to travel for training purposes
• 21+
• Must be detail oriented, and be able to follow required guidelines and regulations.

EOE Statement

TFS is committed and proud to be an equal opportunity employer. TFS does not discriminate against race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age or veteran status of any qualified applicant. TFS is fully compliant with all fair employment practices and strives to create a diverse work environment.

Job Type: Full-time

Salary range:

Coordinator: $40,000-$45,000

Manager: $50,000-$55,000

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