Cannabis Digital Communications Manager Jobs

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) is the leading vertically integrated multi-state cannabis operator in the United States. It is a high-growth cannabis company with a national brand known for quality, trust, and reliability. The company is positioned in highly populated, limited license states, and currently operates in 17 states with 53 dispensaries, 15 cultivation sites, and 24 processing sites. Curaleaf has the executive expertise and research and development capabilities to provide leading service, selection, and accessibility across the medical and adult-use markets, as well as the CBD category through its Curaleaf Hemp brand.

As Curaleaf's Digital Communications & Community Manager your responsibilities will include facilitating content posting and placement for a diverse portfolio by identifying opportunities to optimize performance and boost engagement within the social community. This role will be responsible for day-to-day implementation and monitoring of social media posts, conversations and community engagement. You will facilitate the execution of both national and local digital marketing communication and social media presence.

Responsibilities:

Execution of both national and local digital marketing communication efforts including:

• Email
• SMS/MMS
• Push Notifications
• Chat
• Surveys/ Feedback
• Social Media Comms / Customer Service (future move to dedicated social specialist)
  
• Location Directory services.
• Execution of internal communications, including Employee and PR email/E-Newsletters, Intranet, Wisetail
• Execution of National Social Media Accounts, including forecasting trends, new platforms, and strategies that will put Curaleaf and all subsidiary brands in the forefront of new social spaces
• Assistance and leadership of all state level social media practices; Including guidance, support, collaborative strategy, with a keen focus on Top Down/Bottom Up consistency in messaging, branding, and engagement
• Direct involvement with day to day operations of Social Media Management platforms (Sprout Social, MeltWater, etc.) to ensure successful leveraging of our social media presence company wide
• Analytics for all digital comms platforms. Partnering with CRM/e-Comm Manager assist to implement strategies for improvement
• Support State Marketing teams with digital communications, including best practices, new strategies, reporting, and training/onboarding new marketing leads
• Current key initiatives include by not limited to: Launch Sprout Social platform, Executing weekly email cadence for State dispensaries, assistance with and oversight of SMS platform functionality and strategies

SKILLS AND QUALIFICATIONS

• Bachelor's Degree in Marketing, Public Relations, Communications or related field
• 5-7 years' experience in Digital Marketing and Communications
• Exceptional multi-tasking skills
• Strong problem-solving skills
• Knowledge of all including Social Media platforms required, including ability to manage, train, and develop strategies on both a national and local scale
• Experience with Social Media Monitoring platforms such as Sprout Social
• Experience with SMS & MMS Marketing including segmentation, tracking, KPIs, Long Code, Short Links, Carrier Errors
• Experience with Email Marketing including building email templates, segmentation, tracking, KPIs
• List Management, segmentation, opt-in & opt-out tracking, & optimization
• Excellent writing skills and the ability to adapt writing style based on audience
• Excellent Consumer-centric mentality
• Excellent time management skills and ability to structure your own work
• Project management skills
• Flexibility to take on new projects as required
• Well organized with strong attention to detail
• Able to work efficiently in teams and as an individual - able to work independently and take initiative, as well as collaboratively with a team

Curaleaf is an Equal Opportunity Employer

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Summary

We’re looking for a versatile manager to lead and contribute to digital communications projects for our Craft Cannabis brand in Colorado. The ideal candidate has the creative vision to translate ideas into compelling and visually appealing digital communications products, the technical expertise to move comfortably between digital channels, and the organizational and leadership skills to manage complex projects from idea to product. This is a job for someone who not only enjoys technical work but also excels at the softer skills of building relationships, balancing priorities, and working collaboratively with staff in a complex, dynamic environment!

Essential Duties and Responsibilities

• Web management and strategy

• Manage web projects and communications campaigns, including contributions from staff and periodically from outside consultants. Develop concepts and manage projects, through start-up to execution and close-out. Develop, articulate, and maintain analytics tailored to goals and meaningful communications outcomes.
• Prepare for and project-manage (with IT and Marketing partners) a full website redesign for our team.
• Establish and maintain content calendars to ensure digital channels are regularly refreshed, accurate, performing, and reflecting organizational priorities.
• Consult with cultivars and operations staff across Maggie’s to assess digital communications needs and strategically evaluate requests; offer tools, training, and methods, as necessary to enable staff to communicate directly and effectively.
• Design web layouts and publish content, in line with brand and style standards. Actively and consistently incorporate diversity, equity, and inclusion considerations into content choices.
• Create cohesion between the in-store and digital customer experiences.
• Actively participate in the development of brand standards in conjunction with ownership and marketing partners.

• Digital creative support

• Bring creative vision, a digital-first approach, and technical expertise to storytelling at Maggie’s by managing and producing images, infographics, videos, and other assets that elevate our communications.
• Develop and integrate creative content across a variety of digital platforms, including but not limited to website, social media, intranet, campus-wide digital displays.
• Stay abreast of digital communications trends and opportunities, to pragmatically implement best practices that work for Maggie’s.

• Traffic Strategies

• Identify and design opportunities to create greater web presence through algorithm design.

Qualifications

Experience

• Bachelor’s degree
• At least five years of relevant experience in communications or web design
• At least three years of relevant experience in the cannabis industry
• Experience leading creative digital projects
• Experience collaborating closely with stakeholders who are technical experts, such as cultivars, operators or other professionals

Skills and Abilities

• Creative vision and technical skills to translate ideas into communications products
• Ability to translate customer needs into technical requirements and explain technical issues
• Experience keeping projects and project teams focused, organized, and moving forward. Knowledge of project and task management tools is a plus
• Thorough knowledge of online production environments, project phases, and common challenges
• Working knowledge of HTML and CSS
• Basic graphic design and production skills
• Experience with analytics tools, such as Google Analytics
• Keen attention to detail, with particular emphasis on accuracy, follow-up, and follow-through
• Outstanding communications and interpersonal skills, ability to develop trust and credibility with a wide range of staff
• Openness to experimentation and evaluation; comfort with constructive criticism
• Ability to collaborate, consult, and align with a distributed team
• Ability to obtain a Colorado MED Occupational Badge

Job Type: Full-time

Experience:

• Communications or Web Design: 5 years (Required)
• HTML & CSS: 1 year (Preferred)
• Cannabis Industry: 3 years (Preferred)

Education:

• Bachelor's (Required)

License:

• Colorado MED Occupational Badge (Preferred)

Additional Compensation:

• Store Discounts

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Parental leave

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
• Detail-oriented -- would rather focus on the details of work than the bigger picture
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Autonomous/Independent -- enjoys working with little direction
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

Schedule:

• Monday to Friday

Apply for this job with MAGGIE'S FARM

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.