Cannabis jobs at Pathos Ethos

Summary

As a Marketing Manager, you will be reporting directly to the COO at Pathos Ethos, working in close conjunction with our management team and our innovator partners. Additionally, you will work with the rest of the Product, Engineering, and Design teams to continuously discover and deliver on new marketing initiatives.

*About Pathos Ethos
Established in 2009 and based in Durham, North Carolina, Pathos Ethos is an innovation studio that partners with innovators of every experience level to transform their ideas into revenue generating digital products. We do this by providing tools, resources, talent, network, and direct services across multiple disciplines (Product, Creative, Marketing, Engineering, & Operations).
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*Culture and Values
There are a few things that unite all hires at Pathos Ethos, regardless of role or team. First, we are all motivated by Compassionate Justice, seeking to bring greater equity to our world both professionally and personally. Second, we value Entrepreneurial Character - as tenacious problem solvers, we push ourselves to find the right resources (knowledge, tradeskills, work, funding, etc.) to deliver value to those we work with. And finally, we are committed to Teamwork, believing we can deliver more value as a team than we can each individually. To that end, we are willing to do the work of always listening to each other first and telling the hard truths to improve one another.
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*Job Description
We are looking for an on-site Marketing Manager who will thrive at strategically driving demand for internal, client and partner innovator products and further expand our marketing capabilities as a team.
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This role requires high-level strategic thinking, entrepreneurial initiative, and execution experience across a variety of marketing channels, with a focus on digital marketing. The role will involve integration of several disciplines to guide the master narrative and campaign execution of new business initiatives. A strong story teller with experience in marketing, design, software development and product management verticals will thrive in this role.
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Because of the high variation and intensity level of this work (you will never be bored), we have broken down traditional skill requirements into the loose groupings of experience levels. We believe a matching candidate would have:
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Fluency in

• Stakeholder, audience, competition research
• Identifying primary brand stories
• Creating a written brand & messaging voice
• Leading strategy behind marketing expressions of identity
• Generating creative marketing campaigns
• Managing initial revenue growth campaigns
• Authoring product content marketing assets
• Writing product marketing briefs
• Identifying relevant key performance indicators for marketing efforts
• Reporting and analysis of marketing performance to stakeholders
• Managing delivery timelines of marketing campaigns
• Expansion and clarification of marketing frameworks and processes that maintains consistency with company innovation and product management philosophy
• Working with cross-functional product teams of designers, marketers, and engineers to achieve large product goals
• Working directly with clients, innovator partners and internal stakeholders on marketing strategies and tactical campaigns

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Experience in

• Technical or digital marketing execution
• Customer experience design
• Leading teams building enterprise level web or mobile applications
• Healthcare, B2B, B2C, cannabis industries
• Project management
• Strategic account management
• Marketing tech tooling and platforms: CRM (Hubspot and Salesforce), email marketing, paid/organic search and social
• Reputation management

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Familiarity in

• Understanding agile software development methodologies
• Startup consulting and methodologies
• Product management

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Additionally, we understand this is an exhaustive list and eagerly invite having conversations with candidates who have varying degrees of fit.
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*Compensation & Benefits

• Competitive Salary
• Health Insurance
• Flexible Vacation Policy
• On site, off site work schedule

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Job Type: Full-time

Pay: $44,682.00 - $116,371.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Required)

Work Location: One location

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