Cannabis jobs at Citrin Cooperman

Citrin Cooperman is seeking a full-time Marketing Manager, who will be responsible for the development and execution of the go-to-market strategy and initiatives for the manufacturing and distribution and cannabis industry practice groups firm-wide. This Marketing Manager will also focus on the Boston Metro and Providence geographic area. This role will report to the Citrin Cooperman North Regional Marketing Director. Other responsibilities and support functions as needed.

Key responsibilities include:

• Driving marketing with a minimum level of supervision to support strategic plans of the firm, assigned industries and local Boston Metro/Providence geography
• Takes an active leadership role in scheduling / attending geography and relevant industry marketing meetings, working with industry leaders, CC North marketing team, and office leaders to develop marketing plans, and executing on marketing items that arise within these meetings
• Facilitate the development of a robust client / prospect / referral list for marketing campaigns
• Build market assessment and key target lists for marketing initiatives
• Develop and execute a referral marketing program
• Creates and oversees e-mail marketing campaigns, complete with list development and tracking components
• Independently creates and manages all elements of conferences and events including venue selection, theme creation, vendor relationships, collateral production, invitations, promotional items, and press coverage, if warranted
• Work with firm brand and content marketing team to integrate digital strategy into marketing initiatives
• Sets up tracking programs for various initiatives and reports on progress of each using MS Dynamics and other tools
• Establishes and manages relationships with appropriate geographic, industry, and trade organizations, vendors, etc.

Skills necessary:

• Has experience building various types of marketing campaigns to raise brand awareness and drive lead generation
• Has comprehensive understanding of the Boston Metro/Providence/New England marketplace and various industry and local community organizations
• Versed in how to create benefit-oriented collateral with strong call to action that yields results
• Requires proficiency in MS Office applications
• Requires a bachelor's degree (Marketing or Business major a plus)
• Prior marketing experience with accounting or other professional services firms preferred
• 4-6 years of work experience in marketing at minimum
• Position will be split between Braintree, Mass, and Providence RI

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability, protected veteran status, or any other characteristic protected by law.

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