Cannabis jobs at AerosourceH

Sales & Marketing Manager

We are looking for a hardcore Sales & Marketing Manager with the professional skills and experience to lead the way in building and managing a strategic Social and Influencer Marketing program to launch a new brand of extraordinary CBD products including D8 where applicable positioned to be meaningful and differentiating to the everyday mass-market consumer. The person that we are searching for is the one who will be relentless in building the brand and making it a household name. We desire to grow and thrive with your expertise in building the brand as we are not the experts, you are…..keeping us up to date and understanding how and why strategies are being rolled out is imperative.

The Sales & Marketing Manager will own AerosourceH’s customer acquisition and brand initiatives.

This individual will own the strategy and execution for customer acquisition. As such, they should be able to balance the quantitative and qualitative of marketing. This individual will be expected to own budgeting and key marketing metrics, such as customer acquisition cost (CAC) and lifetime value (LTV). While they are not required to be a universal expert, they should have experience across several marketing channels including email/CRM, public relations (PR), search engine marketing (SEM), search engine optimization (SEO), social media (Facebook, Instagram), podcast, YouTube, influencers, and affiliate marketing. As channels prove viable (or lift restrictions on CBD advertising), this individual will be responsible for switching gears to advertise and market accordingly.

In addition to customer acquisition, a successful candidate will develop a strategic marketing plan across the company in retail locations and ecommerce, while evolving our brand/product experience for the future. They will be expected to not only develop our customer segments, competitive positioning, and brand value proposition—but also champion their consistent use across the organization. Creating a strong brand standard is what AerosourceH wants to invest in heavily to ensure staying power with the Sales & Marketing Manager being the key player in making it happen.

What will your responsibilities be?

• Quickly get an understanding of our products and services to assist customers
• Incorporate good communication skills (written and verbal)
• Natural curiosity and an entrepreneurial mindset preferred
• Keeping industry knowledge current and up-to-date
• Define communication strategies ranging from email, blog, outbound calling, social media, advertisements, and more.
• Present and discuss sales and marketing collateral, brand values, products and value adds
• Tell us what else we need to be at the top of our game!

Sales

• Service leads from existing and prospective customers.
• Identify and follow up on leads via phone and email, documenting all attempts and outcomes of leads within the company's sales software.
• Evaluate our new and existing customers’ requirements in order to help them.
• Exceed monthly and weekly sales & activity targets (the more you sell, the greater you’ll earn).
• Be flexible in adapting to change while remaining highly organized, optimistic, and coachable.
• Evaluate our new and existing customers’ requirements in order to help them.
• Exceed monthly and weekly sales & activity targets (the more you sell, the greater you’ll earn).

Marketing

• Manage multiple marketing projects simultaneously ranging from promotions, web design and development, marketing material creation, market research, affiliate program, and more.
• Build custom marketing plans to maximize return on investment (ROI)
• Evaluate and adjust marketing strategies to respond to changing competitive markets.
• Direct company website, develop content, manage marketing communications, oversee advertising and sponsorships, and ensure platform is properly marketed to target audience.
• Plan marketing and branding objectives.
• Ensure brand messages are consistent.
• Establish marketing KPIs and routinely report to General Manager and Ownership on progress
• Handling all SEO
• Assisting in the release of new websites/brands
• Driving traffic and revenue through our online websites

We do not have the experience or expertise to explain to you what you should be doing. We are looking for you to tell us what needs to be done to reach the goals and execute the plan.

We are ideally looking for someone long term, who will be around to help us grow our current brands and future brands. We believe ourselves to soon be poised at the top of our industry and are looking for the person to help us get there.

We are located in Southern IL/Western KY, and are ideally looking for someone in the area, however we are open to a remote situation if the right person comes along. Some travel for conferences, sales meetings, etc. will be essential and should be expected.

Who are we?:

LifeSourceCBD is produced in a certified cGMP facility. What does that mean to you? Peace of mind.

From field to finished, we track every step of our process. Every product we make is tested for potency and purity at multiple stages.

Our third party lab results prove that our product contains the amount of CBD on the label, and is free of contaminants.

Proven. Our state-of-the-art lab is inspected and audited annually by SGS, a world leader in cGMP certification.

Safe. Our facility is also a licensed food production facility in the state of Kentucky. We hold the same high standards of production as major food manufacturers.

Traceable. We utilize BioTrackTHC to allow us to track every product from field to finished.

Guaranteed. Tested in house, and third-party verified to have accurate potency and no contaminants.

We are proud to bring our customers only the purest and most potent CBD formulations available produced from industrial hemp grown, harvested, and processed in the USA. Our cGMP lab operates to the highest standards to ensure that you receive the best possible CBD products available.

.Do you qualify?

• Passion and desire to spread knowledge of Cannabinoids and Cannabis
• Bachelor’s Degree in Sales or Marketing (requirement could be waived for right candidate)
• 5+ years of Sales, Customer Service or Marketing experience, preferably as a marketing or brand manager for a consumer products company
• Experience in the CBD and/or Cannabis industry is highly desirable
• Experience in graphic design, web development and copywriting
• Proficient in Microsoft Word, Microsoft Excel, Google Docs, Google Sheets, and PowerPoint
• Project Management experience and ability to create and manage Gantt charts
• Experience with various social and influencer management software, apps and tools as well as managing whitelisting campaigns
• Experience in managing paid advertising on social media platforms
• Ability to provide examples of previously successful, highly strategic, social, influencer, digital programs for consumer products, preferably health/wellness (new brand launches, a big plus)
• Expert understanding and ability to apply the fundamentals of sales and marketing with proven experience in both CPG at mass-market and Direct-to-consumer eCommerce business models
• Some experience managing (personally or through direct reports) consumer public relations is a plus
• Well-versed in all social media platforms, and when, why and how to use them efficiently and effectively
• Expert-level experience working with creators to produce valuable content on time, on budget, on-brand, and on-strategy.
• Be goal-oriented and look for solutions even when things are tough or frustrating
• Be able to problem solve, think quickly and in the moment

What will we provide you?

• Opportunity to grow within the company.
• Competitive commission/bonus structure.
• Essential tools and Resources to transition into the CBD industry
• Branded Website
• Marketing Tools/Sales Gallery
• CRM tool
• CBD, PCQI, Safety, etc. Training
• Benefits:
• Employee discount
• Paid time off
• Professional development assistance
• Life Insurance (Company Paid & Supplemental Available)
• Health insurance (Partially Company Paid)
• Dental insurance
• Vision insurance

AerosourceH (the Parent Company) is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Commission pay

COVID-19 considerations:
AerosourceH will follow guidelines set forth by the CDC in regards to Covid-19 throughout the pandemic.

Education:

• Bachelor's (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: Multiple Locations

Apply for this job with AerosourceH

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.