Cannabis Spendr Marketing Manager Jobs

Spendr Marketing Manager
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About Spendr

Spendr is a cannabis technology company offering payment, marketing/loyalty, and data tools. Spendr’s core product is the Spendr App, a revolutionary consumer mobile app that’s the first ever to combine cannabis payments & rewards.

Our platform is a robust payment, rewards, and marketing engine, empowering dispensaries and merchants to offer secure & seamless digital payment and rewards solutions directly to their customers. Consumers utilize our platform to access the Spendr App, the first ever cannabis payments & rewards app. Spendr helps merchants increase revenue, decrease cost, and optimize its checkout processes through mobile-based payment + rewards systems. Consumers benefit with rewards, no fees, and a mobile experience that always puts the customer first.

We are at the early, about to be post-Beta phase with a lean team. We are looking for a full-time marketing hire, who will be responsible for taking the success we’ve had so far to the next level of scale and maturity. We recently closed a seven-figure Seed round and since launch, Spendr has achieved leading metrics that put us in a massive position for large scale success.

The Role

As a self-starting and hands-on Marketing Manager, you will help build out and lead Spendr’s strategy, planning, and execution for all our marketing functions. This role will involve the development and execution of communications and experiences to our consumer and merchant segments, as well as the implementation of our product, growth, and branding strategies, programs, and tactics. You should have experience working with consumer-facing applications and can expect to work closely with our product, sales, compliance/support, operations, and technology teams. Your focus will be to ensure cross- functional alignment while creating a consistent brand look and feel all the way through our organization. Startup and cannabis experience are a huge plus.

What You’ll Do

• Lead the design and execution of brand strategy and tactical campaigns across advertising, PR, and social channels to effectively grow Spendr’s members within respective markets.
• Help design a breakthrough program to excite and ultimately retain existing members.
• Analyze media data and review week over week channel performance reports to inform decision making and future recommendations.
• Build a brand that has local relevance to our target customers across markets – while building towards a national presence.
• Develop and execute marketing plans that support branding, customer acquisition & retention strategies – both consumers & merchants.
• Lead customer segmentation efforts that define user personas, markets and subsequently drive growth and product efforts.
• Convert the Founder/CEO’s vision into actionable marketing strategies.
• Build out the broader marketing organization to include product and content marketing teams to improve messaging and identify new content for campaigns and sales consumption.

About You

• Have experience across all facets of growth marketing including advertising, SEO, owned social media, paid media, etc.
• Have experience taking brands from concept to national recognition.
• Have experience managing consumer-facing applications / products.
• Have experience building brands and executing efficient customer acquisition strategies.
• Have experience building and managing membership programs focused on constant customer engagement.
• Have experience with mobile app-based gamification strategies.
• You have managed and recruited teams in fast-paced environments.
• You take on the responsibility to get things done, hit deadlines, and maintain a high pace (a clear entrepreneurial mindset).
• You’ll do what it takes to get the job done, while remaining positive and open minded to new ideas.
• You’re able to think strategically and see the big picture vision and then take it and put it into actionable, tactical steps for you & the team to execute on.
• FinTech, Tech, or Mobile Apps experience preferred.
• Cannabis experience preferred.
• Startup experience preferred.
• Ohio-based, preferably in Cincinnati or Columbus, but open to remote.

More Job Details

• We’re looking for a hungry, ambitious, and energetic individual who’s interested in building a world-class company and brand from the very beginning, in a full-time capacity.
• This position will offer cash + equity, with a focus on the equity upside and pay raises following the Series A round.

Spendr is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Type: Full-time

Pay: $39,389.00 - $111,276.00 per year

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday
• Weekend availability

Work Location: Remote

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