Cannabis Senior Manager Cannabis Brand Ambassador Jobs

Location: Irvine CA

Job Summary
West Coast Cure brings years of connoisseur cannabis mastery and is a premium producer of top quality products in the industry. We are actively looking for a Senior Manager, Field Marketing to drive the planning and execution of local marketing strategy and initiatives. With a strong understanding of cannabis industry, retail partner dynamics and event activations, the Senior Manager, Field Marketing will be the main driving force of Sales and Marketing alignment, leading evaluation, ideation, execution, and staffing/managing of the field marketing team.

Responsibilities:

• Develop local marketing strategies and campaigns tied to overall revenue and brand amplification
• Collaborate with Sales and Retail Partners to design account-based marketing plans to drive commercial growth
• Design and implement field operation framework and processes to enable efficient and effective workflow
• Engagement with Sales regularly to identify triggers for client support and follow-ups, conduct post-activation analysis and identify actionable insights for internal and cross-functional teams
• Drive retail merchandising efforts in partner stores, including production and distribution
• Staff, train and manage field brand ambassadors to support initiatives including in-store demos and sampling, retail education, sales contests, and local event activations
• Collaborate with internal marketing team members to make sure materials required for field programs are designed and produced in a timely manner
• Produce weekly and monthly reports to effectively schedule upcoming consumer engagement activity, activations and events
• Capture and record information for daily, weekly and monthly calls and meetings including asset reconciliation, consumer insights, data capturing, photos of event activities/store visits, inventory reporting and other required field intelligence.

Requirements:

• College degree in marketing, communications, or business preferred
• 5+ years experience in field marketing or field sales role
• Cannabis product knowledge and industry experience
• Proficient in Google Suite, experience with marketing automation systems such as Asana and HubSpot
• Highly motivated, self-directed and disciplined to work independently or with others with keen judgment and resourcefulness
• Event project management experience
• Exceptional people skills and communications skills
• Require effective time management and attention to detail
• Should be familiar with popular social media platforms Instagram, Snapchat, etc. and Weedmaps.
• Stay on top of market conditions, product innovations, and competitors' products
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Available nights and weekends and during regular business hours for in-market administrative tasks, meetings, field audits, consumer engagement activity, events and training

Physical Requirements:

• May need to lift/carry up to 40 lbs
• Ability to stand for 4-8 hour shifts

BENEFITS:

• Medical & Dental insurance
• Paid time off
• Vision insurance

West Coast Cure is an Equal Opportunity Employer. West Coast Cure does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Weekend availability

Work Location: Multiple Locations

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