Cannabis Retail Marketing Coordinator Oh Md Jobs

Retail Marketing Coordinator - Ohio and Maryland

Ethos Cannabis

Website: www.ethoscannabis.com

Company Overview

Ethos Cannabis is a multi-state cannabis company with operations in the cultivation, processing and dispensing of cannabis in Pennsylvania, Massachusetts, and Maryland and we are pursuing expansion opportunities. Our goal is to have a clear and compelling consumer-centric vision focused on helping individuals feel and live better through their experiences with cannabis. Our mission is supported by our relationship with Jefferson Health, a leading academic medical center in the U.S., dedicated to collecting and analyzing valuable real-world data and developing educational initiatives with a focus on patient outcomes and quality of life. Jefferson Health is our Academic Clinical Research Center partner for our vertically integrated operations in Pennsylvania.

Our principals have significant experience investing in healthcare, consumer products, and regulated markets and have been actively focused on the cannabis industry since 2015. Our leadership at Ethos Cannabis has experience developing and leading successful cannabis operators in the U.S.

Position Summary/Objective

The Marketing Coordinator is responsible for implementing Ethos' local marketing initiatives. The Marketing Coordinator will oversee all local digital and print marketing and promotion and other promotional functions of the company. This position will directly support the marketing initiatives for dispensaries for the assigned state/region (i.e. PA, MA, MD or OH). We are building a strong ethical and team-oriented culture and are looking for this position to support this vision. This role will closely collaborate with the Trade Marketing & Merchandising team to ensure that all retail, marketing, and product initiatives are implemented at retail within the specific state the Marketing Coordinator oversees.

We are seeking a passionate, driven, customer-focused, and collaborative Marketing Coordinator to work locally with Ethos' leadership to execute on the company's marketing initiatives to maximize sales, margin, and profit, while maintaining a strong customer service focus. The ideal candidate has the ability to adapt to our business model and has demonstrated leadership experience, as he or she will be responsible for the local marketing efforts of our business to deliver a best in class and innovative cannabis retail experience. Previous cannabis experience is a plus but not required; however, all candidates should have some familiarity and comfort with cannabis as well as a working knowledge of state regulations as it pertains to marketing and promotion. This role reports to the Senior Manager, Retail Marketing

Responsibilities

• Support the comprehensive and integrated marketing, communications, and public relations strategy developed by the marketing team.
• Consult with Ethos' management team to assess local marketing needs of the organization.
• Coordinate and execute customer direct marketing - including email and text communications multiple times each week
• Work with the Trade Marketing & Merchandising team to coordinate trade, events and merchandising with dispensary staff
• Contribute to social media marketing activities
• Coordinate, along with the local management team, patient and physician outreach.
• Support the marketing team's multi-channel marketing approach (including retail, digital, direct, educational, and informational channels) to effectively target key constituents/segments (including physicians) and differentiate Ethos from other dispensaries and growers. Assist with digital and offline advertising, as needed.
• Collaborate with the marketing team on the creation of content used for educational, merchandising and product information purposes, especially as it relates to the market.
• Participate in the editorial direction, design, production, and distribution of marketing materials including publications and digital assets; maintain assets including website, video and electronic menu systems, brochures, line cards, digital and print content.
• Develop promotional campaigns, working closely with management and marketing team.
• Help coordinate media interest in Ethos and all media contact, requests, and communication.
• Coordinate and communicate competitive analysis updates
• Perform other duties and responsibilities related to Ethos marketing, as may be assigned.
• Support all aspects of marketing with a customer-first mentality and an intense focus on company culture and ethics, customer service excellence, sales growth, and brand standards.
• Work with store level managers and staff to develop community in stores.

Qualifications

Education:

Bachelor's degree; marketing, business, journalism, public relations, or other relevant discipline is preferred.

Work Experience:

• 2+ years' work experience with a focus in marketing, event planning, communications, or public relations experience.
• Solid understanding of marketing, event planning, communications, and public relations activities.
• Considerable expertise in making presentations, writing marketing content, and planning events.
• Work history that demonstrates stability, progressive responsibility, and willingness to accept new duties.

Capabilities and Skills:

• Strong people and cross-functional collaboration skills.
• Solid creative, strategic, analytical, metrics-driven, and organizational skills.
• Customer-oriented mindset.
• Strong communication skills, including written, spoken, and presentation, with the ability to deliver a clear, concise message to a diverse audience.
• Experience contributing to content of print materials and publications.
• High level of integrity and a strong work ethic.
• Exceptional willingness to be a hands-on manager and coordinate event management.
• Proficiency in Microsoft Office, data base management, and market research methodologies.
• Ability to develop, analyze, and interpret key performance metrics.
• Strong problem-solving skills including anticipatory thinking and the ability to work well under pressure while maintaining a calm composure.
• Demonstrated ability to work comfortably and effectively within a diverse, multicultural, and multigenerational environment.

Other Requirements:

• The expectation of this role will be that most work can be performed at home, with travel to each of the dispensary locations in the region on a regular basis.
• Extended time sitting, walking, bending, and reaching is possible.
• Must pass stringent background test requirements of Pennsylvania.
• Periodic travel to various retail and grower/processor sites in Pennsylvania.

Compensation:

This position is classified as Exempt and is not eligible for overtime pay.

Ethos Cannabis is an equal opportunity employer and does not discriminate in the recruitment, selection, or advancement of employees on the basis of race, sex, color, national origin, creed, age, religion, marital status, disability, political affiliation, or on any other basis prohibited by law.

Employment opportunities shall be provided for applicants with disabilities and reasonable accommodation(s) shall be made to meet the physical or mental limitations of qualified applicants or employees.

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