Cannabis Remote Senior Seo Specialist Cannabis Industry Jobs

Role:
The Senior SEO Specialist, has a passion for the discipline of organic search and driving growth for our businesses. The ideal candidate will have hands-on experience in organic strategies, processes, analytics, cross-disciplined collaboration and a clear history of exceeding goals and campaign KPIs.

Responsibilities:

• Create, develop, and optimize SEO initiatives for our brands, company websites, and online marketing content.
• Provide strategic and tactical input for successful execution of SEO campaigns.
• You’ll be a data nerd. You will analyze performance data and garner key insights to develop the strategic vision for SEO and cross-channel opportunities, and provide analysis, QA, and insights for performance reports.
• Day-to-day execution of organic SEO campaigns including comprehensive keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
• Manage SEO campaigns including writing meta content, creating SEO-friendly content, creating target keyword lists, improving site URL structure,improving link architecture, etc.
• Monitor algorithm updates and establish a process for potential traffic or conversion drops.
• Analyze analytics to identify areas of opportunity and potentially identify conversion rate optimization strategies with the end goal to squeeze as much ROI as humanly possible out of each dollar spent.
• Identify SEO opportunities.
• Conduct SEO Site Audits.
• Conduct strong on-page strategies.
• Conduct off-site optimization strategies and link analysis.
• Tackle problems head on (especially when it comes to problem solving code issues).
• Develop content-led strategies to build site authority.
• Create monthly reports and data analysis.
• Keep up to date with the latest developments in search, analytics, and technologies.
• Manage landing pages and websites to install conversion code and tracking pixels.
• Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.
• Work with a large variety of CMS.
• Research and analyze competitor advertising links.
• Other duties as assigned.

Skills, and Knowledge:

• Very strong understanding of FTP
• Good knowledge of JavaScript, jQuery
• Very strong at CSS & Responsive Design
• Understand how to create theme template files for WordPress, Shopify etc.
• Working knowledge of MOZ, Ahrefs, SEMrush and other SEO tools.
• Understanding of HTML and PHP.
• Strong working knowledge of SEO, including keyword research, on-page optimization, and link building.
• Expert in Google Analytics, SEM Rush, Google Search Engine Algorithm.
• A passion for online marketing, search in particular.
• Excellent writing, editing, proofreading skills and verbal communication skills.
• Be efficient, organized and task oriented.
• Ability to manage multiple tasks & projects at once.
• A positive attitude.
• Ability to work independently

Qualifications:

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• A minimum of 4 years of relevant Organic Search experience.
• Prior experience successfully leading SEO Initiatives.
• Ability to think strategically and drive solid results to grow the business.
• Exhibit a passion for SEO, the future of Search Marketing, and how it fits into the larger digital, media, and brand strategy.

Please provide your salary expectations when applying for this position.

ONLY Colorado applicants can apply!!

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application Question(s):

• What are your salary expectations?

Work Location: Remote

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