Cannabis Public Relations Account Director Health Wellness Jobs

About the Position

In this exciting role, the successful candidate will lead a team that focuses on driving impactful PR programs for our roster of health and wellness clients such as a health system, insurer, medical cannabis, and/or health technology brands with both day-to-day “get it done” effectiveness and the vision to identify and implement new tactics for dynamic marketing communications programs. You will also have the opportunity to participate in new business pitches and the development of new offerings to enhance our capabilities.

Principal Responsibilities

• Develop and implement successful and accountable programs for health and wellness brands that address each client’s communications goals; with a focus on media relations, social and digital marketing strategies, and new ideas to further growth.


• Oversee implementation of clients’ scopes-of-work, key deliverables, and special projects.


• Manage a team to ensure all accounts are appropriately staffed and profitable.


• Demonstrate advanced client relations skills, including successful client attraction, retention and/or expansion.


• Contribute ideas, expertise and actively participate in the sales process, resulting in the closure of new or expanded business.


• Positively represent Abel Communications at networking and industry events, conferences and local business meetings.


• Educate clients and Abel Communications staff as needed on industry trends, metrics, best practices, etc.


• Maintain a solid track record in placing high profile media results, cultivate relationships with relevant journalists and operationalize new approaches for engaging audiences.


• Play a leadership role in the management of Abel Communications, supporting the Executive team with employee recruiting, client relations and process, new service development, business development, and cultivating Abel culture.

Knowledge and Skills Required

• Bachelor’s degree or higher in Communications, Marketing, or a related field


• 7-10 or more years of relevant experience, preferably in an agency environment; at least 4 of which working on health and wellness brands


• Passion for the PR profession, with a focus on both the tried and true and new, technology-forward approaches to help our clients reach the audiences and support business goals


• Team player who will be a great coach and mentor to junior staff while remaining curious and optimistic about the profession in order to bring new skills and learnings to the team


• Track record of managing and growing accounts successfully


• Exceptional written and verbal communications skills

Abel Communications Benefits

• Competitive salary and exceptional benefits


• Comprehensive benefits including health, dental, vision and short-term disability insurance


• Paid holidays and generous PTO leave


• Generous parental leave policy


• Great co-workers


• Remote work and flexible work schedules


• Summer Fridays with reduced schedule


• Flex schedule that allows for an employee to work 9 out of 10 days per 2-week period


• Performance-based annual bonuses


• $600 annual Mind, Body & Soul Benefit


• Mobile phone reimbursement


• Emphasis on continuing professional education and certification


• 401K with match


• 1-month sabbatical for employees (based on years employed by the agency)

Compensation will be based on experience and other criteria including the demonstration of a track record of growth, creative idea development and implementation, and outstanding professional and personal references.

Interested applicants should send a cover letter, resume, and relevant work samples to [email protected] with subject line: Public Relations Account Director Candidate.

Abel Communications Culture and Workplace Environment

Abel Communications fosters a collaborative and enjoyable workplace where employees are encouraged to do great work and make time for great lives. We have been a finalist or winner in The Baltimore Business Journal’s Best Places to Work Awards for several years. In 2020, Abel Communications was named PRSA Maryland Team of the Year.

We provide a comprehensive benefits package including health, dental, vision, and short-term disability insurance and a flexible work schedule. We emphasize the importance of continued professional development and skill development. We close the office on Orioles Opening Day and have many outings throughout the year to foster teamwork and camaraderie. We love Baltimore, our clients, coming up with BIG ideas and delivering amazing work.

Our business is currently operating in a hybrid environment with employee-driven flexibility to work from where we are most productive.

Abel Communications respects and values diversity and is committed to creating a culture that is inclusive. Abel Communications is proud to be an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status or any other legally protected class.

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