Cannabis Promotions Outreach Associate Marketing Jobs

Reports to: Regional Marketing Manager

Position Overview:

The Promotions & Outreach Associate assists with developing, maintaining, and promoting effective community and customer outreach efforts resulting in increased brand awareness and traffic to dispensaries. Working closely to the Regional Marketing Manager, the promotions and outreach associate is responsible for planning and executing both physical outreach (i.e. attending events, coordinating marketing activities within the dispensary) as well as promotional activity such email communications, social media marketing and more.

Major Areas of Responsibility include:

• Facilitate planning to identify and establish marketing and outreach opportunities within the local community based on revenue goals, community opportunities, and other factors.
• Track and report on community marketing and outreach activity against determined goals.
• Work with Regional Marketing Manager on creating and executing promotional marketing (i.e. text, email, collateral and merchandise)
• Work with community partners on a range of marketing and outreach activities to increase brand awareness and drive traffic to dispensaries.
• Organize events and activities, including community partners
• Support online community building efforts through supporting social media efforts including but not limited to posting and engaging.
• Attend meetings and present verbal and written reports.
• Adherence to all state-specific regulations and laws.

Minimum Qualifications (Skills, Knowledge & Abilities):

• Experience in cannabis promotions and outreach preferred.
• Strong understanding of community outreach programs and an ability to leverage to drive KPI’s.
• Strong interpersonal skills.
• Solid business acumen, management reporting, and problem-solving skills.
• Excellent written, verbal and non-verbal communication skills required.
• Ability to build and maintain positive relationships in order to gain support and achieve results both internally and externally.
• Ability to exercise sound judgment and make decisions in a manner consistent with confident leadership.
• Ability to organize and prioritize work.
• Must be able to travel as necessary, working evenings and weekends

Travel %: 20-30%

FLSA status: Non-exempt

Additional Abilities Required:

• This job operates in an office setting and is largely sedentary, requiring the routine use of a computer and other standard office equipment. The ability to lift or move up to 5 pounds, bend, reach, and perform manual tasks may also be required.
• Note: Nothing in this job description restricts the company’s right to assign or reassign duties and responsibilities to this position at any time. Reasonable accommodations may be made in appropriate circumstances to enable individuals to perform the essential functions of the position.

About Columbia Care:

Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of cannabis products and related services, with licenses in 18 U.S. jurisdictions and the EU. Columbia Care operates 130 facilities including 99 dispensaries and 31 cultivation and manufacturing facilities, including those under development. Columbia Care is one of the original providers of medical cannabis in the U.S. and now delivers industry-leading products and services to both the medical and adult-use markets. In 2021, the company launched Cannabist, its new retail brand, creating a national dispensary network that leverages proprietary technology platforms. The company offers products spanning flower, edibles, oils, and tablets, and manufactures popular brands including Seed & Strain, Triple Seven, gLeaf, Classix, Plant Sugar, Press, Amber and Platinum Label CBD. For more information on Columbia Care, please visit www.col-care.com.

Recognized for its comprehensive benefits, ongoing training opportunities and commitment to diversity, equity inclusion both internally and with external vendors, Columbia Care has earned a spot on mg Magazine’s America’s Top Cannabis Industry Employers list.

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