Cannabis Marketing Program Public Relations Specialist Jobs

Garden Remedies is looking to build its marketing team by adding a Marketing Program & Public Relations Coordinator. This position will work with the Director of Marketing, the internal team, and key outside vendors to develop and implement marketing plans for Garden Remedies across internal and external communication vehicles, including public relations. This person will support the implementation of marketing programs and will be part of a dynamic and rapidly growing company.

Responsibilities

• Build and maintain a positive public image for Garden Remedies through the creation of media and public events that shape public opinion and increases awareness of the Garden Remedies brand. Establish and maintain relationships with consumer, community, charitable, and public interest groups. Work with the Director of Marketing and the CEO to respond to requests for information or comment from the media; coach GR representatives in effective communications with the public; write press releases and other media communications to promote Garden Remedies’ brand and capabilities.
• Partner with internal stakeholders and our dispensary leadership to develop marketing material such as posters and flyers to drive awareness and traffic.
• Develop public relations and events strategies. Collaborate with Digital Media Specialist to plan and implement publicity strategies, campaigns, and events.
• Assist marketing and business development management with public relations events and partnerships, including development of communication materials and management. Organize promotional events including activities such as seminars, lunch & learn events for internal and external audiences. Create and maintain Marketing calendar of events and activities.
• Build positive relationships with local and industry-related media; pro-actively plan and pitch PR opportunities; establish Garden Remedies as source for credible content and POV; establish CEO, COO, and Lab Director as industry experts. Develop and produce press releases, press kits and related materials.
• Write the monthly consumer newsletter, including developing content and management of member list, and regularly creating stories for website, newsletters, and social sites.

Qualifications and Skills

Required:

• Must be at least 21 years old.
• Bachelor’s degree in marketing, journalism, communications or related field with minimum 3 years of experience in a public relations and events capacity; and/or combination of education and experience required.
• Strong creativity and ability to connect with people inside and outside of the organization.
• Exceptional oral and written communication skills with the ability to rally and motivate internal and external stakeholders
• Excellent computer skills and experience with Microsoft Office Suite (Excel, Word, Power Point).

• Solid organizational skills including ability to prioritize tasks
• Advocate for collaboration and internal cross-pollination within the organization
• Must pass background check to work in this highly regulated industry

Preferred:

• Agency experience
• Strong writing skills
• Photography skills highly desired but not mandatory.
• Self-starter & team player; ability to work independently on projects without much supervision and at the same time work closely with others in a team environment; comfort with hands-on work.

Compensation- 50-55k based on experience

Why You'll Love It Here

You will join a committed and passionate organization with a mission to help people live a better life through safe, responsible, and healthy cannabis consumption. Garden Remedies is growing rapidly, and we are looking for people who want to make a difference.

Job Type: Full-time

Experience:

• Public Relations: 1 year (Preferred)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Parental leave

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