Cannabis Marketing Membership Director Jobs

About Resource Innovation Institute

Resource Innovation Institute is a non-profit organization committed to cultivating a better future for all of humanity. We measure, verify & celebrate the world’s most efficient agricultural ideas so growers can reap resilient harvests for the next hundred years. Founded in 2016 to advise governments, utilities and industry leaders on the resource impacts of cannabis cultivation, an under-studied and resource-intensive market, we have since extended our research to other sectors in partnership with the US Department of Agriculture.

We believe in making immediate impact that is deliberate by design. We are an agile startup with a diverse team with many women in leadership and fulfilling technical responsibilities.

Together, we lead the measurement, adoption and celebration of the world’s most efficient agricultural ideas. To take on the challenges of our changing world, we believe that food, medicine and other vital crops demand data-driven insights, shared with integrity.

Our consortium of members brings perspectives from across the field—uniting architects and engineers, growers and operators, researchers and analysts. By nurturing connections in our complex and dynamic industry, we can build deeply restorative systems for people and planet.

RII is funded by utilities, foundations, governments, cultivators, and leading members of the supply chain serving CEA. Its Board of Directors includes the American Council for an Energy Efficient Economy (ACEEE) and a former board member of the US Green Building Council.

RII believes all issues are intersectional. Climate change can not be addressed unless and until true racial equality prevails. We therefore seek a virtual work environment where our employees and those we hire for project work are aligned with these beliefs and considered for their competence, not necessarily their education or experience.

We are seeking a Marketing and Communications Coordinator to share our story and drive engagement across traditional and digital media, as well as PR and events. This candidate will help build meaningful connections with a diverse community of thought leaders, technical specialists, policymakers and horticulture professionals. This foundational work will guide the direction of our organization as we cultivate a better future for all of humanity.

Application Details

Submit an application consisting of both a cover letter and a resume including a link to your LinkedIn profile. As part of the interview process, candidates will be asked to complete a pre-hire assessment. Applicants who do not submit a cover letter will not be considered.

Position Details

Brand management

• Responsible for leading execution of brand strategy, as developed in coordination with Executive Director
• Maintain root slide decks for company overview, membership, and other lines of business
• Oversee and coordinate social media, graphic design, PR and SEO contractors
• Manage website
• Manage Site Changes process in collaboration with Technical & Operations Director
• Maintain all website content via WordPress
• Refresh key pages/sections roughly once per quarter in alignment with quarterly initiatives
• Execute routine content updates:
• Events
• Past Events
• Published Stories
• Resources
• Members
• And others to be identified

Campaign development

• Develop integrated (generally digital) campaigns on key themes, in alignment with quarterly initiatives and resource development objectives, e.g.:
• PowerScore / Producer Services
• RII Membership / Technical Advisory Council
• Curriculum & Training: Best Practices Guides / Webinars / Catalog / CEA Learning Center
• Learning Strands (generally and in targeted regions)
• Accreditation program
• Certification program
• Utilize UTM campaign links to track success of campaigns
• Implement search engine marketing to administer Ad Grants and track success metric of Google Ads

Resource development & membership service

• Membership
• Work with ED to develop a prospect list / pipeline
• Communicate with new members to welcome them and inform them of RII activities
• Use CE21 association management system and MailChimp to automate emails
• Manage Membership Process
• Prepare slide decks for member meetings, member welcome meetings, and quarterly check-ins with high-level members
• Manage Member Directory and Contact List
• Foundation / Government funding recruitment support
• Grant writing

Content development & production

• Write content for:
• Bulk and automated emails sent to members and catalog users
• Social media
• Monthly newsletter
• Blogs
• External articles, in collaboration with Technical Director and Executive Director
• Revise content strategy using performance metrics from Google Analytics
• Maintain image library and Faculty database of headshots and biographies

Event management & curriculum support

• Evaluate opportunities with Executive Director, Technical Director and PR contractor
• Secure targeted speaking opportunities
• Design and deliver booths / exhibits to optimize exposure at conferences
• Copy edit and make sure all RII publications are “in form,” submitted on time to graphic design, and distributed to audiences on schedule

Management team

• Serve as key member of Management Team

Required Experience

• 5 years experience in marketing leadership
• 5 years experience managing strategic and tactical marketing communications for an organization with multiple distinct audiences
• Willingness to learn and use organizational systems: Google Drive, Asana, Slack, Grammarly
• Proficiency with WordPress, Google Analytics, Google Ad Grants, MailChimp

Preferred Qualifications

• Experience managing communications activities of non-profit member association
• Experience with environmental, agricultural and/or resource efficiency related communications
• Experience in the horticulture sector
• Experience writing grant proposals
• B.S. communications or journalism, marketing, business administration
• Graphic design experience

Work Schedule & Environment

• Starts ASAP
• Fulltime, 40 hours/week
• 90k-110k
• Remote position; work from home
• Collaborate via digital platforms with supervisor in Portland, Oregon, and team members in Portland, Burlington, Vermont and Denver, Colorado

Equal Opportunity Statement

Our goal to be an accessible, diverse, and intersectional organization representing the industry we serve is only accomplished with an inclusive workforce. We are an Equal Opportunity Employer and committed to excellence through diversity. RII does not discriminate on the basis of race, color, sex, gender identity, sexual orientation, gender, religion, national origin, disability, age, veteran status. We welcome and encourage applications from people who belong to underrepresented and/or marginalized groups. RII values the individual and social differences that every person brings to the table.

APPLICANTS WHO DO NOT SUBMIT A COVER LETTER WILL NOT BE CONSIDERED.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan

Schedule:

• Monday to Friday

Application Question(s):

• Are you proficient WordPress, Google Analytics, Google Ad Grants, and MailChimp?

Education:

• Bachelor's (Preferred)

Experience:

• marketing leadership: 5 years (Required)
• managing strategic and tactical marketing communications: 5 years (Required)

Work Location: Remote

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