Cannabis Marketing Manager Medical Marijuana Dispensary Jobs

Are you a rock star marketing manager looking for a company to let you spread your wings? At KIP, we seek someone with fun energy, an artistic eye, and a passion for continual growth.

Marketing Manager & Manager on Duty

Summary

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Qualifications:

Must have the following skills and/or experience::

• Medical cannabis marketing experience 1-2 years minimum.
• Understanding of MMCC compliance, regulations, and restrictions
• 1-2 Years Experience as a Marketing Manager, specifically creating and leading marketing efforts (cannabis companies preferred).
• Manage WordPress websites
• At least intermediate skills with Canva or Photoshop
• At least intermediate skills with video editing
• At least intermediate skills with photography

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Marketing Manager reports to the General Manager.

Supervisory Responsibilities

Directly supervises 5 to 10 employees when covering as the Manager on Duty. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree from four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience. BSc/MSc degree in Marketing or related field preferred.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables.

Certificates, Licenses, Registrations

Must be able to possess a marijuana agent card and be 21 years of age or older.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and stoop, kneel, crouch, or crawl. The employee is frequently required to stand; walk; sit and reach with hands and arms. The employee is occasionally required to climb or balance and talk or hear. The employee must occasionally lift and/or move up to 50 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
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Compensation:
Salary (Exempt) $42,000-$48,000 Depending On Experience.

Full-Time Employees are eligible for Dental, Vision & Health Insurance after 90 days.

Managers receive a 40% Discount on most products and can use their rewards points after 90 days.

Job Type: Full-time

Pay: $42,000.00 - $48,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Holidays
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Bonus pay
• Tips

COVID-19 considerations:
Masks are optional. Air purifiers and store HVAC is operating at full capacity at all times. Sanitizing and regular cleaning procedures are in effect.

Ability to commute/relocate:

• Cockeysville, MD 21030: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Required)
• Medical Cannabis: 1 year (Preferred)

Work Location: One location

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