Cannabis Director Marketing Technology Services Jobs

Are you a smart, data-driven marketer who loves tying systems together? Do you have experience seeing information flow from web to MarOps to CRM in an automated fashion? Did you ever build Rube Goldberg experiments as a kid? If so, GreenLit wants to talk to you!

Hello, we’re GreenLit Marketing, a women-owned remote digital marketing agency that specializes in providing best in class solutions to growing small and mid-size companies across a multitude of industries including tech, professional services and more!

The Director of Technology Services at GreenLit Marketing is a critical managerial and delivery oversight position that focuses on managing the marketing technology team. As a Director of Technology Services, you will need to be able to meet with clients as needed to solutions plan, develop strategic solutions with assistance from the team, and review the implementation (and sometimes jumping in there to help...we all get our hands dirty at GreenLit, including our CEO).

This role will directly supervise the web development and marketing operations team. You should be familiar with the flow of inbound and outbound leads, including website development on the Wordpress and Hubspot platforms, marketing operations systems like Marketo and Hubspot, CRMs like Dynamics or Salesforce, API integrations, tracking and analytics and paid media. Experience is information architecture and database management is a must! While you will not be expected to do all of these things, you should be familiar enough to recommend solutions and to QA work.

Responsibilities:

• Manage a small technical delivery team of employees and vendors (please note, we do not outsource outside of North America and Europe).
• Act as a subject matter expert consulting with client services team members, clients and delivery team as needed.
• Solid solution planning and information architecture skills with presentation development to showcase how the solutions will flow from one system to another.
• A keen eye for detail and experience in the Quality Assurance process to ensure that all work meets or exceeds our quality expectations.
• Coaching experience providing feedback on processes, work and procedures to improve operational efficiency and team performance.
• Managerial oversight on time, ensuring the work is done within the budget. Identifying skill gaps and opportunities for professional development.

Requirements:

• High level of EQ (emotional intelligence and empathy)
• Problem-solving and solutions oriented attitude
• Ability to succinctly explain optimal solutions and the pluses and minuses of each while aligning with the technical proficiency of the audience (meaning, don't talk down to people, we are educators who empower our clients with the knowledge they need to make an informed decision).
• Honesty and integrity: this is a core value at GreenLit Marketin; we always tell the truth to our prospects and clients
• Ability to work in a fast paced environment
• A fantastic team player with little need for supervision
• Time management and ability to meet deadlines
• Excellent verbal and written communication skills.
• Experience seeing projects through from beginning to end and revising as needed.
• Strong supervisory and leadership skills.

Qualifications:

• At least 5 years of experience utilizing different marketing technology to create efficient strategy or related experience required. MUST be able to demonstrate experience;
• At least 3-5 years of experience with the following:
• Wordpress
• Marketo
• Hubspot
• Mailchimp
• Salesforce
• Google Analytics
• And how these systems interact with applicable

• 5-7 years of experience with reporting procedures
• 3-5 years of experience with Paid Media

About GreenLit Marketing

GreenLit Marketing is a digital marketing agency with a client-focused mindset. We believe in the power of client education and strive to create strategies that are a best-fit for our clients.

Women-owned, and growing quickly. Fully remote team.

We love working with people who:

• Are honest
• Have a growth-mindset
• Creative, but are also analytical
• Collaborative
• Innovative

GreenLit Marketing provides full-scale marketing department services to a wide range of businesses, generally focusing on growing small to mid-sized companies. Our affiliate company, Mary Jane Marketer, also provides full-scale customer service training and marketing department services to businesses operating in the cannabis industry.

This is a remote, work from home position. You may be located anywhere within the US or Canada. Must be authorized to work in the United States or Canada, we do not offer sponsorship. We are a United States based company that works with an Employer of Record (EOR) to manage Canadian workers.

As a small, but mighty agency, our clients value our friendly, get things done, attitude combined with our high quality of work. We are experiencing 3X growth this year and while we’ve been in business for 3.5 years and have ironed out much of our process and procedures, we want to be transparent about our organization’s strengths and where we have challenges so that you can know before you apply:

Pros:

• Your voice matters! Like the late, great, RBG we value dissent. Don’t like something? Tell us! We’ll do what we can to make it better.
• Flexible schedule: show up to meetings and get your work done; otherwise your time is yours
• Growth opportunities: our agency is growing, so you have the opportunity to define your role as we grow
• Independent work - no micromanaging here (seriously, who has time for that?)
• Global clients in a multitude of industries means that there’s always something interesting to learn
• Learn from the experts: our team has a wealth of knowledge having worked in many industries and done nearly every marketing, sales and operations campaign. From award-winning branding campaigns to integrating software subscription payments and launching all manners of websites in between. We’ve done it all and we love to share our expertise!

Challenges:

• We’re small but mighty. Working for a small business can be challenging for those used to having everything available. We’ve developed an extensive onboarding process to get you up to speed quickly and have optimized our project management systems. However, on occasion you may have to create a template or process from scratch. This can be great for people who love problem solving!
• Remote work culture - working remotely means you need to have the discipline to manage your time and workload with minimal supervision. This can be challenging for those that want a super social work environment. While we are very social with each other on calls and have fun company happy hours, working remotely can be lonely for some.

Job Type: Full-time

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• Monday to Friday

Education:

• High school or equivalent (Required)

Experience:

• Marketing Strategy: 5 years (Required)
• Paid Media: 3 years (Required)
• Reporting Procedures: 5 years (Required)

Work Location: Remote

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