Cannabis jobs at Utah Cannabis Co.

This position has remote flexibility!

General

• Be the steward of our brand and work within the tone, mission, and visual identity of our brand.
• Execute consumer-centric strategies and plans for driving demand, engagement, and conversion through owned, earned, and paid digital channels including brand websites, social media platforms, search engines, videos, content planning, and more.
• Be a source of knowledge and expert in best-in-class digital and traditional marketing strategies, services, technologies, and tools.
• Develop and deploy community marketing initiatives. (e.g., event sponsorships, events, etc.)
• Closely collaborate with the owners.
• Identify and recommend any digital changes.
• Manage, collaborate, and strategize ideas.
• Build sample kits and orders as needed.

Social Media

• Develop a multichannel content plan that ensures the content drives awareness, engagement, and revenue across all social/digital platforms.
• Schedule and post regularly on multiple social media platforms to maintain a digital presence. (Facebook, Instagram, Tik Tok, Pinterest, YouTube, etc.)
• Commenting, responding to DMs, and engaging with the community.
• Plan to grow the business's social media presence across various platforms. (Facebook,
• Instagram, Tik Tok, Pinterest, YouTube, etc.)
• Increase visibility, engagement, and social traffic across the brand.
• Manage influencers and brand ambassadors.
• Own the content calendar for all channels.
• Identify new opportunities and emerging social trends to capitalize on.

Content/Content Creation

• Content creation for multiple social media platforms (Facebook, Instagram, Tik Tok, Pinterest, YouTube, etc.)
• Develop and maintain a photo/video library.
• Create visual content. Pictures, videos, etc.
• Manage and update website content as needed.
• Championing the development of marketing materials such as brochures, presentations, and visuals for web and print.
• Design and publish print-based materials (brochures, sale materials, business cards, etc.)
• Review materials for responsiveness, thoroughness, accuracy, and quality.
• Review content for tone, voice, clarity, and consistency of messaging.
• Direct the ideation, creation, and production of all content.
• Manage the copywriting. Write, Review, and edit copy.
• Write and publish content on company websites.
• Oversee the execution of the content plan.

Email Marketing

• Managing email marketing initiatives to keep clients informed and engaged.
• Develop and execute a plan to grow organizational email lists and cultivate lists for different campaigns.
• Assist with building coupon offers.
• Oversee email marketing execution through Mail-chimp.

Analytics

• Continuously measure and optimize content engagements, conversions, and performance.
• Help gather data, track digital campaigns, determine ROI, etc.
• Develop benchmarks and KPIs for social media performance.
• Share dashboards, and KPIs to measure performance.
• Optimize online ad spending.
• Test and track campaign performance.

Job Type: Contract

Pay: $15.00 - $30.00 per hour

Schedule:

• Self-determined schedule

Experience:

• Digital marketing: 1 year (Required)
• Social Media: 1 year (Required)
• Email marketing: 1 year (Required)
• Content creation: 1 year (Preferred)

Work Location: One location

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