Job Summary: Utilize social media marketing tools to create and elevate the brands of GrowersHouse, to include GrowersHouse Holdings, Ventana Plant Science, CannaCribs + Grower's Network, through implementing content strategies to inspire, educate, create conversation and discussion through content distribution and digital engagement
Duties:
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Use social media marketing tools to create, elevate and maintain the company's brands, including developing cannabis and non-cannabis side content
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Interacting with customers and internal stakeholders to develop the social media marketing campaigns
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Analyze the engagement data, identify trends and address weaknesses and implementing strategies for improvement
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Set key performance indicators (KPI's) such as targets for number of shares, likes and measure the campaigns performance against the KPI's
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Create and Manage the Social Media Strategy and Posting Calendar
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Coordinate and execute Marketing Calendar with Site + Retail Project Manager to ensure cadence is aligned with overall Marketing Strategy
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Engage Influencer Partners for Shared Growth
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Work with Key Partners on Cross Branding Opportunities
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Post regularly for each division on key social media platforms, IG, FB, Twitter, LI, YT
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Post Stories and or Reels regularly for each division (GH/CC/GN/VPS) per week
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Engage and respond to comments, following the rules of engagement
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Other duties may be assigned as they may relate to overall department and organizational goals.
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