Cannabis jobs at Decibel Cannabis Company

Responsibilities

Role Purpose/ Summary:

You are one part art, one part science and all parts passion. You have a passion for a wide variety of subjects and are ready to take advantage of new learning opportunities, while being creative in your approach. You’re an impeccable listener, appreciate the details, are well organized, and are someone who never stops mastering skills.

The Brand Manager is responsible for developing best-in-class brand strategies, campaigns, and initiatives that deliver against our brand objectives, while relentlessly focusing on our consumers.

This role will rely heavily on trade marketing initiatives to ensure our programs and all supporting material come to life at point of sale. To develop and execute programming that engages our consumers in a meaningful way along their cannabis retail experience – in-store or online. The Brand Manager brings Decibel’s portfolio of brands to life in impactful ways that infuse our products with meaning and drive conversion. This position plays a strong role in shaping and sharing our brand story with key customers and supports our overall Marketing team to create opportunities to share the impact of our brand entities in the everchanging Canadian recreational cannabis space.

About us:

Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three production houses operating along with its wholly owned retail business, Prairie Records.

More information can be found at *************

Our culture:

A collaborative work environment that is supportive and encouraging. We celebrate the collective and believe every role on the team is pivotal – regardless of years of experience.

Our current team is close knit. Anyone who joins the team will be a compliment to the positive, determined energy that flows through Decibel. You can expect to learn a lot quickly, from passionate and experienced individuals who are committed to supporting your growth.

We live by our “Actions to Live By”. We Grind (persistence and resourcefulness), We Craft (taking care in every detail) and We Care (inclusive and passionate about our business).

Key responsibilities:

Brand

• Essential contributor to the development of the brand marketing strategies through opportunity identification, consumer insights, category comprehension, cultural and industry trends.


• Integrating our brand against analysis of business performance to provide recommendations on how to achieve brand and business growth.


• Accountable to measure and drive key KPIs, socializing results and how learnings will impact the brand strategies and initiatives.


• Lead the development and execution of integrated marketing campaigns, collaborating with cross-functional partners across the business, including Product Development, Sales, Creative, Operations, Legal and Finance.


• Works closely with the Marketing Director to develop and execute the annual marketing calendar of campaigns, initiatives, events, sponsorships, and programs.

TRADE

• Engages with regional territory managers to understand local market needs, deadlines, and potential opportunities.


• Partners with sales team to deliver key sales assets, coordinating and distribute trade materials .


• Liaises with partner agencies as required to bring to life new and compelling programming concepts, together with the Marketing Director.


• Develops the annual trade programming calendar for Decibel brands, with support from Marketing Director.


• Works closely with suppliers to source and develop best-in-class sales tools, delivered in a timely manner (budtender education and engagement tools, retail displays, sponsored events etc.).


• Creates and deploys program-specific sales collateral and presentations.


• Implements post-evaluation processes to ensure optimization of spends and continuous evolution of activities.

DIGITAL

• Lead the integrated digital communications and content strategy development across paid, earned, and owned (website, blog, social) channels, providing best practice guidance to the greater Marketing and cross-functional teams on our digital products (in collaboration with our Digital Marketing Specialist and internal Creative Lead).


• Ensure organizational goals, strategies, and priorities are integrated in strategic communications initiatives to develop and deliver content to the right B2B and B2C audiences in the right channels at the right time


• Leverage data and insights to assess content performance and to accelerate content ideation and testing to reach key customer segments and drive brand awareness


• Monitor and measure the success of integrated marketing efforts and content, and leverage data and insights to inform strategy and focus alongside the Digital Marketing Specialist and Marketing Director


• Prioritize our efforts and resources through supporting impactful, thematic strategies and storylines that support annual and ongoing brand campaigns and calendars


• Occasional travel required. 15% of the time in major national markets (including Ontario) to support in-market activity.


• Other duties are required by your manager.

What we can offer you:

• Competitive base salary


• Huge opportunities for career progression as our organization continues to grow


• A leadership team dedicated to every employee' s development and success


• Excellent training and development opportunities


• A supportive culture in fast paced industry

Qualifications:

• Bachelor’s degree (any discipline) from an accredited university or college is required


• 7+ years’ experience working in consumer product brand management, as a brand manager, regional marketing manager, trade marketing manager, category manager, or product marketing manager, ideally from a regulated industry.


• Cannabis experience is considered an asset


• Proven record of success in traditional and non-traditional marketing with measurable results


• First-hand experience developing leading in-store experiences with retailers


• Knowledge of principles and methods for showing, promoting, and selling products: includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems


• Knowledge of brand planning, budgeting, business analysis, advertising, promotions merchandising, retail, digital, social, research, and analysis


• Knowledge of Liquor Control Board retail marketing program alternatives and differing regulations by jurisdiction would be an asset, or having prior experience in the Canadian cannabis industry or an equivalent regulated market would be beneficial


• Able to prioritize multiple workstreams, managing shifting deliverables and tight timelines.


• Superior computer skills, especially MS Office, Excel (pivot tables), Word, and PowerPoint


• You put people first, whether it’s the consumer, your partners, or your team


• You are passionate about the industry and can see what’s coming around the corner

Key competencies:

• Passion - A passion for consumer-first marketing in cannabis. Your marketing pedigree helps you to formulate winning strategies and frameworks paired with your passion for cannabis and curiosity that will further propel Decibel’s brands into orbit.


• Communication – impeccable written and verbal communication skills. Comfortable speaking at all levels with budtenders, creatives, executives, and consumers. Strong ability to synthesize complex information into cogent strategies, presentations, and recommendations.


• Project management – planning and execution of all marketing campaign initiatives for Decibel brands. Acts as a key contact, supports the creative development process, iterations, execution, and performance reporting.


• Creative development – leads creative briefs, supports iterative approvals, and execution of marketing initiatives tied to brand and trade marketing. Must partner with product development, creative, sales, and ops to build campaigns that support Decibel’s strategic imperatives.


• Strong analytical and technical ability - leverage a data-centric and insights-based approach to analyze business trends, financial metrics, and sales to develop and execute winning marketing strategies and initiatives to support the business.


• Relationship focus – build and foster strong relationships with key internal contacts, agencies, key accounts, and retail contacts.


• You are inquisitive by nature - You want to know how things work and how to improve them. You aren’t afraid to take the path less travelled to get to your destination.


• You bring positive energy to those around you and use empathy to connect with your peers and partners at a deeper level than most.


• Strong critical thinking and pragmatic problem-solving skills


• You can prioritize in a changing environment. You can quickly turn around plans that need immediate attention and know how to manage deadlines with sensitivity to time, resources, and budget


• You’ve worked with external vendors, agencies, and creatives.

Closing remarks:

We will be evaluating the ideal candidate against these three things:

1) If they are a team player with a can-do attitude.

2) If they have demonstrated the ability to grow and develop their skillset.

3) If they are inspired to innovate and continuously improve the way they do their work.

A lot of the above skills can be taught but bottom line is, we are most interested in those who have the right attitude.

Not sure if you are the right fit but still curious? Reach out, we would love to chat!

Equal opportunity employer:

Decibel is an Equal Opportunity Employer. Decibel does not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications and business needs.

Job Types: Full-time, Permanent

Additional pay:

• Bonus pay

Benefits:

• Casual dress


• Dental care


• Extended health care


• Paid time off

Schedule:

• 8 hour shift


• Monday to Friday

Benefits

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