Cannabis Digital Marketing Promotion Events Director Jobs

Digital Marketing, Promotion & Events Director

Bi-lingual + Optional (Español & English)

Seeking motivated Marketing Director for Ark Smoke Shop & Lounge in South Miami, Florida.

Job prerequisites & previous experience required:

• Extensive digital marketing knowledge & practical experience (SEO, Google Ads, various social media platforms) – 3 - 5 years
• Specific Geofencing marketing experience, in depth knowledge of various available software solutions, techniques, including parameters and reports.
• Marketing experience in more regulated and restricted areas for example: cannabis, hemp & CBD, Alcohol, tobacco, casino & gambling and etc
• Established network of specialized contractors including but not limited to proprietary digital marketing software platforms (for geofencing and etc), designers, promo teams and etc

Job Description

• GOAL. Continuous increase of awareness of target audience, education, motivation in 5 – 10 miles radius of the physical location to increase physical sales at the STORE & LOUNGE.
• Geofencing and similar CBD friendly digital marketing campaigns development, coordination, implementation, and reporting
• Detailed target audience identification & description based on A/B test results
• Locations identification and continuous testing and optimization by target audiences
• Continuous marketing material development & testing on various target audiences. Addressing various audiences & interest groups, educational and etc.
• Plan and organize, promote, and advertise, thematic events on location (LOUNGE) on the regular basis (at least 1 a month, eventually and if successful switching to once a week)
• Actively participate in the outside local events that attract local target audience with the goal to promote & advertise the store products & lounge services
• Organize & manage continuous flyer distribution to local target audience & local businesses
• Based on the Owners & GM current knowledge & inputs, taking into consideration currents achievements and best practices, based on own extensive previous experience form and approve detailed marketing plan for ARK SMOKE SHOP & LOUNGE.
• Continuous growth management, communication, interaction with loyal customer bases. Multilevel loyalty & marketing program development & implementation including selection of appropriate software and its integration

Job Types: Full-time, Part-time

Pay: From $15.00 per hour

Benefits:

• Employee discount
• Referral program

Schedule:

• 10 hour shift
• 12 hour shift
• 8 hour shift
• Day shift
• Holidays
• Night shift
• Weekend availability

Supplemental Pay:

• Bonus pay
• Commission pay

Education:

• High school or equivalent (Preferred)

Work Location: One location

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