Cannabis Digital Brand Marketing Specialist Jobs

Job detailsSalary$20 - $25 an hourJob TypeFull-timeNumber of hires for this role1Qualifications

• • Digital marketing: 2 years (Preferred)

Full Job Description

Digital & Brand Marketing Specialist

Touch of Green Holdings has an immediate opening for an experienced Digital & Brand Marketing Specialist for its cannabis companies: Grizzly Peak (www.GrizzlyPeak.com), Blunts+Moore (www.BluntsandMoore.com) and Green Pearl Organics (www.ShopGPO.com) who will work from the company’s headquarters in Oakland, California. The ideal candidate will have experience in cannabis, consumer packaged goods and/or retail store brand management and digital marketing. Additionally, the candidate should be able to demonstrate a deep knowledge and working experience of creating email marketing, digital marketing and social media campaigns using Sprout, Mailchimp, Hubspot, WIX, WordPress and/or other similar software tools, as well as being able to monitor, track and present weekly updates using the analytical tools available from these platforms along with Google, Facebook/Instagram, LinkedIn, Twitter, Full Story analytics and CYFE dashboards. Experience with cannabis industry software including TREEZ and HEADSET are a plus.

Primary responsibilities include:

• Building, maintaining and communicating via mass, segmented and personalized email, text and/or via phone with the dispensary purchasing agents and dispensary owners to ensure that they have the most up-to-date information about the Grizzly Peak brand.
• Overseeing the implementation of consumer acquisition campaigns and loyalty programs for Grizzly Peak, Blunts+Moore and Green Pearl. Building, maintaining and communicating via mass, segmented and personalized email, text and/or via phone with the consumer segments for each of the aforementioned companies.
• Ensure that all Grizzly Peak, Blunts+Moore and Green Pearl brand guidelines are being followed and all brand as well as required legal and regulatory information is up-to-date in all forms of advertising and promotion, including, but not limited to company websites, social media sites, packaging, flyers, billboards, and all other forms of media.
• Use available analytic tools to prepare and generate weekly reports as to the status, progress and ROI of all advertising campaigns and be able to interpret the data to provide insights and recommendations as to ways to improve performance.

Interested candidates should submit their resume as well as a well written cover letter articulating their relevant experience and explaining why they are the best candidate for the position.

Work Environment

Ability to travel independently for demonstrations and other events is required

Ability to lift heavy items including tents, tables, and boxes up to 50 pounds.

Ability to be in contact with and handle cannabis products

Touch of Green Holdings provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

As part of your job application and the Company’s evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:

Category: Personal Identifiers

Examples: Name, alias, postal or mailing address, email address, telephone number, social security number, driver’s license or state identification card number, passport number

Business Purpose:

• To comply with state and federal law and regulations requiring; employers to maintain certain records;
• To evaluate your job application and candidacy for employment;
• To obtain and verify background check and references; and
• To communicate with you regarding your candidacy for employment.

Category: Pre-Hire Information

Examples: Job application, resume, background check results, job interview notes, and candidate evaluation records

Business Purpose: Same as above

Category: Employment History

Examples: Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations

Business Purpose: Same as aboveRelated keywords: teen, brand ambassador, 16 year old, retail, marketing

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Weekend availability

Experience:

• Digital marketing: 2 years (Preferred)

Work Location:

• One location

Work Remotely:

• No

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