Cannabis Brand Marketing Strategist Jobs

Better Than Good is seeking a multi-talented brand marketing strategist with a specialty in design and photography to work on our creative team.

Your creativity and skills will be harnessed for taking one of our brands, Cream of the Crop Gardens, to the next level through marketing strategies to raise brand awareness and drive customer growth. We are looking for a visual visionary who is a storyteller through words, photography, and design. Your creative work will span the digital, physical, and experiential worlds.

If you are ambitious, dedicated to your craft, and want to work in an ever-evolving, fast-paced, cannabis-centric environment, we want to meet you!

RESPONSIBILITIES

• Report to and collaborate with the CXO!

• Collaborate with the creative team to support all parts of the business through marketing and design.

• Maintain the current Cream of the Crop brand through recurring weekly tasks while conceptualizing ideas to take the brand to the next level.

• Own your projects while collaborating with the creative team to constantly seek the best way to solve business problems and improve the end-user experience.

• Photograph and utilize Photoshop to produce product, lifestyle, and campaign images for social media, sales and marketing materials.

• Analysis and market research to understand customer behavior, then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve positioning, and generate revenue.

• Find new, innovative ways to tell our brand story through a variety of marketing channels and experiences to create brand awareness.

• Work with the creative and sales team to execute end-to-end marketing strategy.

• Collaborate with the creative team to design and implement the physical experience of our brands.

• Collaborate with retail partners to design the physical and digital components of the customer experience (in-store displays, event promotion, signage, swag).

• Design merchandise that pushes the brand vision and aesthetic.

• Research, rapid prototyping, and testing to bring ideas to market quickly.

QUALIFICATIONS & SKILLS

• Bachelor's Degree (or similar work experience) in graphic design, communications design, or marketing with a focus on brand and advertising.

• Strong design portfolio. Please include a link or attachment with your application.

• Mastery in Adobe Suite - specifically Illustrator, InDesign, Photoshop.

• Strong skills in ideating and conceptualizing.

• Strong photography skills. 3D rendering and Motion Graphics experience is a bonus!

• Excellent written and verbal communication skills. We are looking for a storyteller and copywriter!

• Strong project management skills. We are a small team, but use tools and have processes in place to help us all channel our inner project manager!

• Experience in packaging design, execution and can produce production ready files.

• Familiarity with B2B and B2C marketing to uncover opportunities for brand awareness and lead generation with design.

• Analytical mindset and skills with Google analytics, Facebook analytics and Twitter analytics

• Familiarity with SEO and SEM

• Must be accustomed to working with a remote and onsite team.

• Must be a positive, solutions oriented, self-starter who takes pride in your craft and always seeks to improve.

• Must be highly motivated and must love cannabis!

PERKS

• Competitive Salary with profit sharing

• Flexible work environment

• Working in the fastest growing industry on the planet, and one that's ripe for innovation.

• Cannabis

• Work closely with company founders.

• Be involved in developing two of the top California cannabis brands!

Job Type: Full-time

Salary: $50,000.00 to $55,000.00 /year

Location:

• Perris, CA 92571 (Required)

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