Cannabis Brand Manager Oozex Jobs

In 2015, Cannatron was created under the name Ooze Wholesale. It all began with a goal; to increase access, lower costs, and improve safety measures on all sorts of cannabis accessories. With this goal in mind, the Ooze vape battery was born. Since the start of the Ooze brand, our product line has evolved to provide our customers with high-quality cannabis accessories in every category. We strive to design unique products that are simple enough for new users to master that will still catch the eye of our most seasoned veterans. From our signature vape pens to silicone bongs, bowls, and rigs, to smell-proof accessories and rolling trays, we truly do it all. We promise to never create a product we wouldn’t use ourselves!

OozeX is the next logical step for the evolution of Ooze. We are experts in our field, and with the massive success of our Slim Twist Vape Pen, a line of premium concentrates at an affordable price point just makes sense. Our customers trust us for quality and approachability when it comes to hardware, and OozeX will translate that same expertise with our extracts. Through our messaging and price points, we intend to make concentrates an accessible option for novice and veteran users alike.

As the Brand Manager for OozeX, you will be joining just in time to get ready for an exciting launch. You will have the support of the cross-functional (Cannatron) digital team, which includes marketing, creative, brand, sales and customer service as you become the sole marketer and face of the brand at various events in the field and in-store with retail partners. We are looking for a well-rounded Brand Manager who can wear many hats and has a passion for the Cannabis industry.

This role will include travel throughout Michigan 50% or more with some in-office located in Oak Park, MI.

Primary Responsibilities:

• Stay current on market trends and understand the external environment (competitive and market) to identify new sources of opportunity and threats.
• Make decisions on marketing spend based on assigned budgets.
• Own the development and messaging of the brand.
• Identify and build relationships with Michigan dispensary customers.
• Create, execute, and manage marketing programs and campaigns including in-store marketing displays, demos, emails, text blasts and more.
• Scheduling and managing of live events, such as vendor days or trade shows.
• Create incentive packages and programs for customers.
• Manage platforms used for sales and messaging, such as weed maps.
• Creating designs and layouts for media outlets.
• Writing pitches, blog posts, and articles.
• Building relationships with influencers, journalists, and media outlets.
• Overseeing social media accounts and ensure brand consistency.

Requirements:

• BA/BS degree required. Marketing related degree preferred.
• 5+ Years of relevant experience.
• A current Michigan Medical Marijuana Card Holder a plus.
• Experience in FMCG/CPG Industry a plus; knowledge of the vaping and cannabis industry is desired.
• Time & Project management skills with the ability to juggle multiple projects
• Excellent interpersonal skills, presentation skills and the ability to work with a variety of personalities

Desired Attributes:

• You have a Marketing-mind and a Sales-attitude.
• You’re passionate about cannabis and can genuinely apply your passion to informing and educating customers and consumers alike.
• You’re able to maintain a complex, flexible schedule which may include evenings & weekends.
• You are strong-willed and determined to become a product expert of everything OozeX to successfully compete against others in the same market by articulating the unique, distinguishing quality of the products.

Why Work for Us?

• Mon-Fri 9a-5p
• Ooze/OozeX Swag included: https://www.oozelife.com/collections/apparel
• Benefits offered: Medical, Dental, Vision, 401K, + Match, Life Insurance and Paid Time Off.
• Located in Oak Park, MI (near Detroit).

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