Cannabis Senior Brand Manager Jobs

At TerrAscend, we are on a mission to shape the future of the cannabis industry by creating leading marijuana-based therapies for patients and developing premium products for legalized adult recreational use. We are one of the largest and fastest growing multi-state, vertically integrated cannabis operators in North America. We’re on a roll and are just getting started!

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It’s a Joint Effort*
We believe that How We Work Together Matters. Our priority is to assemble a team that believes not just in what we do but how and why we do it. Our most successful team members know that being of service to our patients, our customers, and each other is what separates us from other organizations. Our continued success is dependent upon bringing together the brightest minds in business with best-in-class cultivation and elevated patient and customer experiences, so we continue to set the standard for the industry.
Sound like weed be a good fit?
Here’s where you come in.
Our next Senior Brand Manager will be responsible to build and drive awareness for our product and retail brands by managing the brand lifecycle from innovation to in market sales. By analyzing market and customer analytics and competitive brand positioning, the Senior Brand Manager will develop our brand vision, brand strategy and go-to-market approach to ensure consistency execution across all marketing activation channels.

To Be Blunt
Your role will be responsible for the following areas:

• Understand and monitor consumer behavior, market trends and competitor brand positioning to optimize and adjust strategy.
• Develop the brand strategy and positioning and champion brand across organization.
• Ensure consistent brand messaging in creative assets for internal and external communication.
• Develop marketing plans and go-to-market strategies aligned to brand positioning and strategic portfolio strategy.
• Work closely with Innovation to ensure product roadmaps are in line with brand positioning and voice of customer.
• Launch new products and drive life cycle management with 360° activation plans per launch, per market.
• Own strategic price positioning for new and existing products
• Collaborate with sales and retail teams to develop sell in and sell thru programs aligned to brand and product launch strategy for retail and wholesale channels
• Work closely with cross-functional and creative teams to plan and execute marketing initiatives (brand campaigns, events, sponsorships, digital activations) to build brand awareness, product sales, and market share in owned and 3P stores.
• Measure and report on brand, products, and campaign performance and assessing KPIs and ROI.
• Establish product brand budgets, sales forecasts, and KPIs to measure brand performance.
• Own the brand P&L and Optimize A&P budget to reach annual brand targets.

Where you'll be planted
This role is a hybrid position (In office in King of Prussia, PA as well as remote/work-from-home). This role will require at least 2 days per week in office.

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What We’re High On*

• Degree in business, marketing, or related field.
• 8+ years’ experience in brand or category management in Cannabis, CPG, Consumer Health, or other fast moving industry
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Excellent understanding of the full marketing mix and go-to-market strategies in retail and wholesale
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills, both verbal and written
• Up-to-date with latest trends and marketing best practices
• Highly organized, able to manage complex projects, and perform well under pressure
• Experience leading cross-functional teams and projects
• Agility and Adaptability
• Budget management skills.

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Benefits (full-time employees eligible): *

• Employee Discount (all employees eligible)
• 15 days PTO (40 hours rollover allowance)
• Health, vision, and dental insurance (with telehealth option)
• 401k with 4% matching (100% vested immediately)
• Employee Assistance Program
• Paid Parental Leave
• Life Insurance
• Short & Long Term Disability

*** Background Check Requirement ***
As a condition of employment, a complete background investigation will be conducted based on the rules of the specific State in which the employee is hired. Typically, the state investigative process includes a state and federal background check.

EEO Statement
At TerrAscend, employees and applicants are evaluated based on their qualifications, skills, and ability to perform the duties and responsibilities of the position. TerrAscend is committed to assuring equal employment opportunities to all employees and applicants.
TerrAscend is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination based on race, color, religion, creed, gender, pregnancy or related medical conditions, age, national origin or ancestry, physical or mental disability, genetic information, sexual orientation, to include gay, lesbian, bisexual, transgender and gender identity, or any other consideration protected by federal, state or local laws. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.

Disclaimer
This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. The list of job responsibilities, skills, duties, requirements, and the like is not exhaustive, rather it is illustrative of the current essential functions required for the position.

This organization participates in E-Verify.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. E-Verify Works for Everyone For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Esta Organización Participa en E-Verify.
Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Si E-Verify no puede confirmar que usted está autorizado para trabajar, este empleador está requerido a darle instrucciones por escrito y una oportunidad de contactar al Departamento de Seguridad Nacional (DHS) o a la Administración del Seguro Social (SSA) para que pueda empezar a resolver el problema antes de que el empleador pueda tomar cualquier acción en su contra, incluyendo la terminación de su empleo. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Para más información sobre E-Verify, o si usted cree que su empleador ha violado sus responsabilidades de E-Verify, por favor contacte a DHS.

dOWQ0xTHEP

Job Type: Part-time

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Senior Manager, Client Sales (Brands)

Overview:

The Revenue team is looking for a strategic and operational leader to oversee our US and Canada region, with responsibility to achieve ambitious revenue and product adoption with our Brands clients. Based remotely and reporting to the GM of Brands, this role will have direct line responsibility for the sales and client success teams covering the US and Canadian markets, and will also partner closely with Weedmaps' Marketing, Government Relations, Finance, Legal, Corporate Development, and Product teams to expand Weedmaps presence in the region. The right person will have a demonstrated track record of delivering against ambitious SaaS revenue and product adoption targets, strong people management capabilities, excellent communication and leadership skills, and a strategic mindset to help support our market expansion goals. This role will require a strategic thinker who is willing to get their hands dirty (i.e. participate on sales calls) while ensuring strategy execution is tracked and tailored continuously.

The impact you'll make:

• Drive revenue, share penetration and cross-product adoption throughout the sales lifecycle within United States and Canadian markets.


• Meet or exceed all assigned expansion / upsell / retention revenue and cross-product adoption targets


• Develop state-specific go-to-market strategies based on market conditions and Weedmaps product offerings


• Develop and execute market launch strategies in new states in the US region (as regulatory changes permit)


• Directly manage a team of Account Executives to achieve quarterly revenue, licensee penetration, product adoption, and listing quality targets


• Cultivate relationships with key customers, industry groups, and other local stakeholders/partners.


• In partnership with VP Revenue and Head of Sales Enablement, drive continuous improvement in performance and output from sales and client success teams


• Partner with Marketing to drive B2B marketing tactics, implement continuous optimization of sales pitches, PR, and coordinated B2C efforts


• Partner with Product to surface region-specific requirements and opportunities, and to plan out successful go-to-market launches for products and features

What you've accomplished:

• BA/BS Degree or MBA preferred


• 10+ years of combined work experience, with increasing levels of responsibility, in sales leadership, general management, client success, sales strategy, and / or B2B go-to-market roles (B2B SaaS sales experience preferred).


• 6+ years experience managing or leading teams, with experience managing multiple discrete functions simultaneously preferred


• Demonstrated ability to consistently achieve sales, product, or market expansion targets, and to adapt to new products, new assignments, and changing market conditions


• Cross-functional team leadership, influence, management, and alignment experience


• Comfort with, and ability to operate at an aggressive, accelerated, iterative pace in a dynamic environment


• Strong planning and organizational skills


• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization

Bonus points:

• Experience managing sales teams selling interconnected portfolios of SaaS or flat fee software tools for advertising, e-commerce or business operations


• Experience with performance-based ad sales and/or ecommerce platforms


• Experience developing new market conquest strategy and execution, either with respect to new products or new geographies

Our 2022 Benefits:

• Medical, Dental & Vision benefits (effective Day1):


• Employee - employer paid premium 100%


• Dependent - employer paid premium 80%


• HMO - Kaiser & Anthem


• PPO and HDHP with HSA - Anthem




• Basic Life & AD&D - employer paid 1x salary


• 401(k) Retirement Plan (with employer contribution)


• PTO (3 weeks accrued); 5 sick days


• Supplemental, voluntary benefits


• Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services


• BenefitEd (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year


• FSA (Medical, Dependent, Transit and Parking)


• Voluntary Life Insurance


• Critical Illness Insurance


• Accident Insurance


• Short- and long-term disability Insurance


• Pet Insurance


• Company-paid identity theft protection


• Rocket Lawyer legal services platform




• Paid parental leave


• Reimbursements for home office setup and monthly WiFi

Why Weedmaps?

• You get to play a meaningful role in the future of cannabis and how it's regarded globally


• Catered lunches provided while working in the office


• Casual work environment, read no fancy clothes required, but you are free to dress to the nines!


• Generous PTO and company holidays


• Endless opportunities to network and connect with your fellow Weedmappers through education and speaker series, Employee Resource Groups, happy hours, team celebrations, game nights and much more!

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.

About Weedmaps:

WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: [email protected]

• INCORRECT: [email protected]

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

#LI-REMOTE #WMFromAnywhere

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Location: Irvine CA

Job Summary
West Coast Cure brings years of connoisseur cannabis mastery and is a premium producer of top quality products in the industry. We are actively looking for a Senior Manager, Field Marketing to drive the planning and execution of local marketing strategy and initiatives. With a strong understanding of cannabis industry, retail partner dynamics and event activations, the Senior Manager, Field Marketing will be the main driving force of Sales and Marketing alignment, leading evaluation, ideation, execution, and staffing/managing of the field marketing team.

Responsibilities:

• Develop local marketing strategies and campaigns tied to overall revenue and brand amplification
• Collaborate with Sales and Retail Partners to design account-based marketing plans to drive commercial growth
• Design and implement field operation framework and processes to enable efficient and effective workflow
• Engagement with Sales regularly to identify triggers for client support and follow-ups, conduct post-activation analysis and identify actionable insights for internal and cross-functional teams
• Drive retail merchandising efforts in partner stores, including production and distribution
• Staff, train and manage field brand ambassadors to support initiatives including in-store demos and sampling, retail education, sales contests, and local event activations
• Collaborate with internal marketing team members to make sure materials required for field programs are designed and produced in a timely manner
• Produce weekly and monthly reports to effectively schedule upcoming consumer engagement activity, activations and events
• Capture and record information for daily, weekly and monthly calls and meetings including asset reconciliation, consumer insights, data capturing, photos of event activities/store visits, inventory reporting and other required field intelligence.

Requirements:

• College degree in marketing, communications, or business preferred
• 5+ years experience in field marketing or field sales role
• Cannabis product knowledge and industry experience
• Proficient in Google Suite, experience with marketing automation systems such as Asana and HubSpot
• Highly motivated, self-directed and disciplined to work independently or with others with keen judgment and resourcefulness
• Event project management experience
• Exceptional people skills and communications skills
• Require effective time management and attention to detail
• Should be familiar with popular social media platforms Instagram, Snapchat, etc. and Weedmaps.
• Stay on top of market conditions, product innovations, and competitors' products
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Available nights and weekends and during regular business hours for in-market administrative tasks, meetings, field audits, consumer engagement activity, events and training

Physical Requirements:

• May need to lift/carry up to 40 lbs
• Ability to stand for 4-8 hour shifts

BENEFITS:

• Medical & Dental insurance
• Paid time off
• Vision insurance

West Coast Cure is an Equal Opportunity Employer. West Coast Cure does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Weekend availability

Work Location: Multiple Locations

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

The Role

The Senior Brand Manager will be responsible for development and growth of Rythm, a major player in flower, vape, and concentrates across multiple markets. This position requires an experienced and high energy marketer who believes in the power of brands to deliver transformative products and experiences to meet consumer needs. With strong communication, creative and analytical skills, the right candidate will leverage data-driven consumer and business insights to drive strategies for brand and product development, multi-channel distribution, and effective and break-through communications strategies to deliver sustainable profitable growth for our brands. The Senior Brand Manager will be a team player and leader who works collaboratively across functions to ensure organizational and operational alignment to deliver consistent, authentic brand experiences for our consumers in our fast-paced and growing organization. This position will have the potential for direct line leadership as our organization continues to grow.

Responsibilities

• Develop, implement and manage annual brand plans for Rythm in conjunction with Brand Director and Green Thumb's long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development.
• Explore the media landscape for the cannabis category and pilot breakthrough communications programs, partnership, and experiences to drive Rythm awareness and equity
• Establish and lead the new product development process by developing innovations and extensions that are breakthrough, consumer/customer-driven and profitable.
• Manage internal creative and external agencies, along with collaborate with regional, local, and retail marketing teams and partners to develop best in class marketing campaigns, promotions, and partnerships.
• Coordinate all new product development and launches with cross-functional teams including sales, retail, and operations (pricing, forecasting, procurement, commercialization and production).
• Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners.
• Analyze profitability of products; perform necessary cost-reduction measures to ensure existing and new products meet or exceed profit margin requirements and eliminate those that do not meet requirements.
• Establish and maintain brand budgets and key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.
• Manage one direct report and support their professional development

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years of progressive brand management experience in the CPG industry.
• Experience working cross-functionally to translate brand strategies into company behaviors and company communications.
• Strong attention to detail and comfort with ambiguity.
• Ability to work cross-functionally with operations, finance, and sales.
• Experience directing and collaborating with internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution.
• Demonstrated skill in leading strong cross-functional teams.
• Demonstrated success in an early stage and or rapidly growing business.

Additional Requirements

• Highly motivated, self-directed, innovative and able to work independently and cross-functionally with keen judgement, common sense and resourcefulness.
• Adapts and thrives in a demanding, ambiguous, fast-paced environment.
• Operates with a high level of professionalism and integrity, including dealing with confidential information.
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Must have a solid understanding and/or come to master the Medical Marijuana laws, rules and regulations set forth by the state and the various state regulator agencies; a pursuit to further their understanding and knowledge of the industry and the laws is appreciated and commendable.
• Must pass any and all required background checks.
• Must be and remain compliant with all legal or company regulations for working in the industry.

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