Cannabis Marketing Communications Manager Shellfish Growers Climate Coalition Jobs

Arlington, Virginia, USA

Location is Flexible

Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive.

We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. We know we’ll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. Whether it’s career development, work/life balance, or a rewarding mission, there’s lots of reasons to love life #insideTNC. Our goal is to cultivate an inclusive work environment so that all of our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. To learn more, visit www.nature.org or follow @nature_press on Twitter.

The Shellfish Growers Climate Coalition (SGCC) was founded in 2018 by shellfish businesses around the country in partnership with the Nature Conservancy. Currently numbering more than 220 small businesses, the coalition is dedicated to sharing personal experiences about climate impacts with consumers, policymakers and other audiences with the aim of achieving a low carbon future for the benefit of shellfish and the environments they depend upon.

The Marketing and Communications Manager leads the Shellfish Growers Climate Coalition’s marketing and communications program. This includes developing, managing and implementing strategies that facilitate comprehension, adoption, and advancement of the coalition’s goals and objectives. This is carried out through key constituencies, including coalition members, consumers, community members where coalition member businesses are located, and policy makers.

The Communications and Marketing Manager is responsible for developing and implementing focused communication, marketing and earned media strategies to help the coalition be a driving force toward a low carbon future. The manager facilitates communication among all parts of TNC’s globally dispersed marketing division, and internal and external stakeholders, including coalition members.

The manager devises strategy around and delivers a variety of communication materials to further the goals of the coalition. They provide editorial advice and expertise, oversee coalition and cross-departmental communication efforts, and work with outside writers and related vendors. Their written products may include newsletters, website content, social media posts, op-eds, and presentations.

The manager also actively identifies target audiences and facilitates earned media placements around key moments for the coalition, through collaboration with individual chapters, the global media team, coalition members, and outside vendors. They strategize and recommend contracting marketing and communications services and manage relationships with contractors.

• Has primary responsibility for communications strategy design and execution of all SGCC communications, including creation and management of communications and marketing plan.
• Acts as a strategic partner with TNC state chapters and North America marketing and communications teams, helping to identify strategic communications needs and serving as a resource to solve problems.
• Supervises marketing contractors, with responsibility for performance management. Establishes clear directions and sets objectives. May also supervise volunteers and interns.
• Leads and manages implementation of social media and earned media strategies.
• Writes or supervises development of all newsletter, website and social media content.
• Oversees visual image and writing style across media to elevate the SGCC brand.
• Responsible and accountable for meeting project goals and objectives.
• Resolves complex issues independently within program area.
• Opportunity to act independently within program goals.

• Bachelor’s degree in related field and a minimum 7 years’ related experience or equivalent combination of education and experience.
• Experience with managing and implementing media strategies and measuring results.
  
• Experience with writing, editing and proofreading messages for targeted audiences.
• Experience with cultivating and managing client relationships.
  
• Experience developing media relations networks.
• Experience with implementing and managing multiple complex projects.

DESIRED QUALIFICATIONS

• A strong sense of how to build compelling stories and persuasive messaging.
• Experience developing, implementing and measuring marketing and communication strategies involving multiple platforms including earned, paid and owned digital and print channels.
• Experience conceptualizing, creating and promoting a variety of marketing collateral including newsletters, magazine, web-site articles/stories, social media posts, video and presentations.
• Ability to manage projects with multiple participants and stakeholders, including outside vendors.
  
• Clear communicator with strong presentation skills preferred.
  
• Ability to build collaborative relationships with a variety of internal and external partners.
  
• Knowledge and application of current and evolving trends in marketing and communications, especially social media.
• Passionate commitment to and familiarity with issues around climate action preferred.
• Multi-lingual skills appreciated.
• Multi-cultural or cross-cultural experience preferred.

To apply to position number 49695, submit resume (required) and cover letter separately using the upload buttons. Applications will be reviewed in the order they’re received and the position will remain open until filled.

If you experience technical issues, please refer to our applicant user guide or contact [email protected].

The Nature Conservancy is an Equal Opportunity Employer

Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.

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