Cannabis Growth Marketing Associate Jobs

Growth Marketing Associate

Foria is a pioneering plant-based health & sexual wellness brand offering a range of unique products for pleasure enhancement, pain relief, and overall wellness. We invented the category for cannabis and sex with the launch mission to close the pleasure gap. We have since evolved to address unmet needs across all life stages: from menstruation to menopause. Foria is led by the therapeutic offerings of plants, powerful testimonials from our community, and a passion to reconnect us all with our wise, wild nature. Foriawellness.com

We’re looking for a Growth Marketing Associate to support our marketing efforts, drive business growth, and transform even more lives through the power of plants as medicine. The ideal candidate is an organized & driven self-starter with a passion for digital marketing, social media, influencer partnerships, and holistic wellness. You will report into Foria’s Chief Growth Officer.

Responsibilities include, but are not limited to:

• Support the Marketing team to develop and execute campaign initiatives that increase revenue, drive new acquisition, reduce customer churn, and increase customer engagement.
• Assist in the development of the content marketing strategy; Build content calendars for email / social media channels; work closely with the creative team to grasp brand voice and support development of content creation.
• Build and execute email & digital marketing campaigns including writing creative briefs,

PM’ing asset creation, and managing campaign set-up / QA / deployment.

• Manage our customer email list: strategize and prepare segments for targeted campaigns, monitor overall list hygiene and performance, concept & execute behavior-based automated emails
• Analyze and report on email performance and A/B tests- uncovering opportunities within the data and collaborating with the team to develop action plans to impact KPIs.
• Proactively grow email list through partnered sweepstakes
• Support influencer marketing initiatives across casting, creative briefs, managing deliverables and reporting on KPIs
• Support affiliate marketing efforts, co-managing agency relationship and leading day-to-day tactical execution

• Community social management: engagement with fans, address customer service outreach and inquiries, ensure DMs, comments, questions, and concerns are answered appropriately in real-time. Elevating issues when necessary
• Track and curate all UGC on Facebook + Instagram, maintaining brand visual standards
• Use existing tools (Klaviyo, Google Analytics, Shopify, Glew) to monitor, analyze, and report on key performance metrics and identify ways to optimize future campaigns. It’ll be especially helpful if you’re naturally curious about user behavior and can get answers from the data to questions the team hasn’t yet thought of.
• Create and manage a system of organization that drive efficiencies across team /external agency communications and processes

What you bring to FORIA:

• An entrepreneurial spirit; Comfortable working in a fast-paced, scrappy environment in a highly dynamic industry
• A natural problem solver, intellectually curious, self motivated
• 3+ years of experience in a digital marketing role, with a proven track record of owning multiple work streams and driving results
• Experience with Google Analytics, Klaviyo, Shopify
• Interest in driving results; you’re not just handling assets and getting things done. You’re facilitating projects that speak directly to customers and will have a direct impact on bottom line revenue.
• Accountability: taking ownership for results and how those results are achieved
• Self-starter. You identify a problem before being told about it and solve it without being asked.
• Incredibly organized and detail oriented.
• You want to help build a $50M+ women’s health & sexual wellness brand from the ground floor. Be prepared for the role to scale with the company

This is a full-time position based in LA. Compensation: DOE. Medical benefits and company equity available for the right candidate.

Foria is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Job Type: Full-time

Experience:

• Marketing: 2 years (Required)

Benefits:

• Health insurance

This Company Describes Its Culture as:

• Innovative -- innovative and risk-taking
• Outcome-oriented -- results-focused with strong performance culture
• Team-oriented -- cooperative and collaborative

This Job Is:

• A job for which people with disabilities are encouraged to apply

Schedule:

• Monday to Friday

Company's website:

• foriawellness.com

Company's Facebook page:

• https://www.facebook.com/foria

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• Temporarily due to COVID-19

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