Cannabis E Commerce Digital Marketing Manager Jobs

Job Summary:

The primary function of this role is developing and optimizing our retail websites (Peoples OC, The Spot, Blum) on our Dutchie and I heart Jane platforms, to increase stickiness and conversion with existing audiences, and by attracting new customers by driving online digital marketing strategies. This will be done by analyzing site, digital marketing, competitor, and customer performance data, and utilizing that data to continuously improve traffic, conversion, average ticket spent, revenue and profitability through our ecommerce channel.

Duties/Responsibilities:

• Integrates, analyzes and optimizes our current ecommerce platforms on Dutchie and I heart Jane ecommerce platforms, utilizing wordpress to update site content.
• Uses online merchandising best practices to rank and feature products, that ultimately increase conversion and page views per customer.
• Continuously updates the websites to showcase new content, launch new products and notify our customers of promotional opportunities in store.
• Uses business intelligence data and tools to identify and monitor customer activity online, and to present findings to the Marketing, Retail and management teams.
• Assesses competitive market strategies by analyzing their sites, including featured and related products and promotional strategy.
• Develops and manages digital marketing campaigns, including Programmatic advertising and 3rd party listings (ie Weedmaps, Leafly).
• Manages digital marketing budget and ensures we are seeing a positive ROI from our digital marketing campaigns.
• Helps Marketing team develop the social media and influencer strategy.
• Works with SEO agency to increase traffic to our sites and improve ranking in search engines; monitors performance advancement and identifies new opportunities.
• Monitors customer feedback through 3rd party channels such as Yelp and Google.
• Monitor Google Analytics on a daily/weekly/monthly basis.

Supervisory Responsibilities:

• None.

Required Skills/Abilities:

• Has effectively managed ecommerce sites that sell direct to consumer (Mandatory).
• Has executed digital marketing programs and strategies (Mandatory).
• Has utilized Wordpress to update content (Highly preferred).
• Excellent verbal and written communication skills.
• Proficient in Microsoft.
• Ability to collect and compile relevant site and marketing performance data, while applying critical thinking to determine best courses of action.
• Flexibility and ability to pivot based on changes in customer behavior.
• Works well independently and as part of a team.
• Thorough understanding of the company’s business processes and the industry at large.
• Experience with Dutchie and/or I heart Jane or similar ecommerce platform highly preferred.

About Us

Unrivaled Brands is a multi-state vertically integrated company focused on the cannabis sector with operations in California and Oregon, including five retail dispensaries, a state-wide distribution network, and cultivation facilities, Unrivaled Brands is home to Korova, the market leader in high potency products across multiple product categories, currently available in California, Oregon, Arizona, and Oklahoma, as well as Sticks and Cabana. Unrivaled is one of the fastest growing and most dynamic cannabis brand and retail dispensary company in the world, offering a vast array of medicinal and recreational products legally, competitively, ethically, and responsibly, along with an unrivaled customer experience. We are working to provide the best place to work, the best place to purchase quality cannabis, and the best place to get a quality customer service experience on this planet!

UNRIVALED is universally recognized as a ”best-in-class,” industry leader, and high growth company that offers full time, part time, flexible work arrangements, competitive compensation, and exceptional employee benefits including medical/dental/vision insurance, 401(k), holiday pay, paid leave programs, best of class employee discounts, an array of generous bonus programs, and more! We are an Equal Employment Opportunity/Affirmative Action employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military or veteran status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. We are ironically a Drug Free Workplace

Job Type: Full-time

Pay: $80,000.00 - $105,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: One location

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Description:
We are searching for a kick-ass team member who is an innovative self-starter that works independently and brings a fresh perspective to a California based lifestyle brand focused on CBD-infused skincare and recreational cannabis products. We want to elevate daily beauty routines and take the guesswork out of partaking in the green goods.
This is a cross-functional, role that is designed to evolve with business growth and is suited to an individual who prefers and thrives in a fast-paced start-up environment. We are searching for someone who is self-motivated, curious, entrepreneurial and loves to think creatively. Above all, you should be customer-obsessed and have a deep understanding and passion for millennial culture and how it intersects skincare and cannabis.
The E-Commerce & Digital Marketing Manager will lead all digital strategy, managing wldkat.com and wldkatca.com with a view to expanding the websites on a global level in beauty and nationally in cannabis.
This person will demand a unique degree of collaboration with the team (social media, influencer marketing, product development teams, and merchandising) to deliver activations and campaigns that not only drive key KPIs but also tell the brand story in a bold and innovative way.
The ideal candidate lives and breathes analytics and strategy has a creative eye and is always up to date on the latest platforms, tools, and trends.
Requirements:
Essential Duties and Responsibilities:

• Create 360 digital-first marketing campaigns to support core products + new product launches
• Build and maintain the digital marketing calendar, executing monthly campaigns to drive acquisition and retention
• Oversee day-to-day inventory and merchandising of WLDKAT.com
• Manage budget, campaign build-outs, and reporting
• Partner with Social Media Manager to create assets and integrate with an omni-channel vision
• Analyze data and campaigns results in Google Analytics to provide ongoing insights
• Maintain knowledge of e-commerce backend, feature integrations, products, and services while also recommending new products and enhancements to improve operational efficiency
• Consistently search for innovation with ongoing site testing (A/B testing, marketing automation) via existing and emerging technology and opportunities. Continually leverage new tools & industry best practices.
• Establish and manage CRM program and asset creation, including weekly email calendar, automated triggers, referral program, auto-replenishment
• Create, forecast and maintain key digital metric reports and dashboards for traffic and acquisition, conversion, spend and revenue forecasts

Education and/or Experience:

• Bachelor’s Degree in a relevant field highly desired
• 4+ years’ experience in B2C e-commerce required, ideally in a beauty or fashion environment
• Proven experience in driving scalable and sustainable growth in sales, revenue, and profit through e-commerce
• Experience with marketing automation, CRM, acquisition, and retention
• Hands-on experience Shopify (managing and updating products, promotions, content, merchandising, scheduling).
• Experience with Adobe Suite a bonus
• Experience in the beauty & wellness space is highly preferred
• Highly analytical with a passion for utilizing data for increased business success
• Flexible hours and exciting work environment

A member of the Human Resources team will contact you if your experience and skills are a match for the position.
Wldkat is an equal opportunity employer that embraces diversity.

Apply for this job with WLDKAT

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.