Cannabis jobs at Emerald Expositions
We know of 1 jobs at Emerald Expositions as of April 2024, including roles such as National Business Development Manager.
More than 30+ days
Emerald is seeking a National Business Development Manager to lead sales for our CBD, Hemp, and Cannabis categories across multiple Emerald brands, including CBDx, ASD Market Week, IGES, Surf Expo, and Outdoor Retailer.
This position is responsible for developing organic growth in the CBD, Hemp, and Cannabis sector and establish relationships that promote retention and loyalty. This role will maintain responsibility for optimizing the customer experience at our events, establishing Emerald's presence in the industry, and maintaining relationships throughout this community. In addition, this role serves as the liaison between partners and show directors to develop key initiatives to support this growing segment of our business.
The best candidate for this position will have excellent organization, communication, client service, and negotiation skills, with the ability to prioritize and maintain a strong sense of urgency in a deadline-driven environment. In addition, you will possess an appetite for research and self-discovery to become a subject matter expert, with the ability to analyze and make data driven decisions.
RESPONSIBILITIES
REQUIREMENTS
ABOUT EMERALD
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers' businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com
This position is responsible for developing organic growth in the CBD, Hemp, and Cannabis sector and establish relationships that promote retention and loyalty. This role will maintain responsibility for optimizing the customer experience at our events, establishing Emerald's presence in the industry, and maintaining relationships throughout this community. In addition, this role serves as the liaison between partners and show directors to develop key initiatives to support this growing segment of our business.
The best candidate for this position will have excellent organization, communication, client service, and negotiation skills, with the ability to prioritize and maintain a strong sense of urgency in a deadline-driven environment. In addition, you will possess an appetite for research and self-discovery to become a subject matter expert, with the ability to analyze and make data driven decisions.
RESPONSIBILITIES
- Provide deeper customer engagement as a Brand Ambassador within the specific vendor, speaker and attendee categories assigned to elevate the Emerald brand.
- Facilitate and execute assigned new and retention sales campaigns, completing forecasts and working in tandem with Attendee Marketing team on attendee development strategies to align with current vendor development strategies and enhance our vendor matchmaking programs
- Continuously analyze the needs of current clients and work with management to propose programs that meet those needs to successfully expand client business at Emerald's events and maximize their ROI, while continuing to grow account base YOY.
- Listen to existing and prospective customers to understand their needs and identify how Emerald can address and solve them.
- After gaining an understanding of market needs, make certain that trade show effectively addresses those needs, providing deeper customer engagement.
- Maintain participation of key existing customers (30% of your time) while spending 50% of your time winning participation of new vendors and speakers and 20% of your time on floor planning, merchandising, sales forecasting and assisting as needed with collections and customer service to new vendors.
- Identify new products, trends and opportunities for the key sectors when appropriate
- Generate year-over-year improved revenue growth in booth space, sponsorship, and digital and offer client feedback to marketing team on attendee growth opportunities to better connect our vendors with theirs.
- Assist customers and arrange payment terms in accordance with established guidelines.
- Effective use of Salesforce to track overall performance of assigned client base.
- Attend team meetings as assigned to strategize, seek out marketing support, discuss revenue growth opportunities, solve client issues, and share competitive information.
- Provide consistent communication to management, team, and clients regarding challenges and opportunities.
- A general understanding of the collection of contracts/payments/collections, operations, marketing, sales, and administrative functions of the business are all required.
- Attend competitive events, sales seminars, and/or educational activities to stay up-to-date on the latest developments and trends in the key sectors served and within the trade show industry for self-development.
REQUIREMENTS
- Knowledge of the CBD/Hemp/Cannabis industries a major plus
- 5+ years of Sales experience and the ability to solve tough customer problems is needed
- Qualified candidate should possess the ability and experience to build strategic relationships with key vendors, associations, speakers and attendees while at the same time consistently working with sales management to develop new leads to prospect to
- Experience in selling marketing and sponsorship programs a plus
- Accurate and timely sales forecasting
- A general understanding of the collection of contracts/payments/collections, operations, marketing, sales, and administrative functions of the business are all required
- Ability to travel 12+ times per year as well as some local travel as required to meet with prospective clients, trend spotting, and attend industry events
- Computer literate in all aspects of Microsoft office a must. Experience with Salesforce or similar CRM a plus
- Manage across brands sharing information in an organized fashion and able to meet deadlines for show cycle
- Highly organized; excellent oral, written and listening communication skills; highly focused attention to detail; a professional demeanor with exceptional interpersonal and customer service skills; able to work independently and as a team player across several team platforms
- Strong attention to detail in finishing projects a must. Demonstrated ability to take initiative and interact with all levels of management
- Facilitate and execute assigned administrative tasks in line with providing accurate sales data
- Assist customers and arrange payment terms in accordance with established guidelines
ABOUT EMERALD
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers' businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com
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