Cannabis jobs at Confidential - [Agriculture]

JOB SUMMARY

Our company has an exciting new opportunity for a Director of Marketing based in the Boulder area. This director will work with the management team to define, develop, and execute short and long-term strategic marketing for this company. The ideal candidate will have 7+ years of marketing experience.

ESSENTIAL FUNCTIONS

• Identify the short and long term marketing strategy and roadmap as it relates to our overall brand strategy
• Lead the planning and execution of all marketing efforts, working with Sales, Operations and R&D to research and identify opportunities, and develop innovative marketing programs
• Develops and maintain the department’s budget, track impact of promotional decisions (ROI), and advise on appropriate allocation of resources for maximum impact
• Partner with sales to develop strategies and support tied to revenue, including all collateral, events and lead gen activities
• Create and own detailed marketing plans with clear targets and timelines and ROI metrics, and ensure timelines are met from concept to launch
• Lead communications both internally and externally, including outbound email campaigns, investor newsletters and internal company updates
• Develop a deep knowledge and understanding of cannabis industry trends and apply that knowledge towards marketing program planning
• Launch new products in market and closely monitor revenue and feedback
• Manage all PR and social media efforts via our agency partners
• Lead marketing team in development of consumer-facing marketing materials and ensure their compliance
• Express marketing leadership with competitive tracking, market insights and executional ideas

QUALIFICATIONS

• 7+ years of marketing management experience within cannabis, consumer-packaged goods, agriculture, health and wellness or pharmaceuticals industries
• Bachelor’s degree in Communications, Marketing, or related degree required; MBA preferred
• Strong strategic, analytical, project management, time management, organizational, and communication skills
• Experience creating and communicating marketing strategy/plans, as well as coordinating and directing marketing efforts
• Experience creating and communicating marketing strategy/plans, as well as coordinating and directing marketing efforts
• Experience working within a cross-functional marketing team (cross-functional team leadership experience preferred)
• Minimum 2 years of experience owning marketing efforts tied to revenue goals
• Minimum 2 years of experience managing marketing agencies
• Experience launching a product in market
• Experience with revenue planning, partnering with sales and other revenue-generating functions
• Demonstrated ability to push projects over the finish line quickly with sound planning and persistent execution
• Ability to quickly pivot into new marketing directions as needed
• Understanding of how to align resources, seek input of key constituents, and manage others to achieve desired results
• Experience managing direct reports
• Proven track record of taking ownership and driving results
• Ability to work in fast-paced, often-changing collaborative environment
• Ability to think both strategically and tactically with exceptional attention to detail

Job Type: Full-time

Pay: $0.00 per year

Benefits:

• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Marketing: 7 years (Preferred)

Work Location:

• Fully Remote

This Job Is Ideal for Someone Who Is:

• People-oriented -- enjoys interacting with people and working on group projects
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• No

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