Everyone is welcome here . Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That's why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.
IN A NUTSHELL…
The Data Analyst will drive efforts to iterate and improve upon marketing strategies. Day to day requirements include insights on marketing tactics and loyalty strategies, understanding and improving customer retention and churn, creating tools and dashboards for business partners, and working directly with team members to implement new strategies. They will also work closely with team members to understand and drive adoption of KPI's necessary to improve demand, conversion and AOV.
The ideal candidate will be motivated self-starters who are comfortable navigating large datasets, building and/or interpreting predictive models, partnering with technical teams building digital products, coordinating with internal and external non-technical partners, and understanding customer demand signals. They will be well versed with survey and A/B testing methodology and interpretation. Comfort in both verbal and written presentation formats is a necessity.
Parallel is one of the largest multi-state
cannabis companies in the world, owning and operating in five markets; Florida (Surterra Wellness), Massachusetts (NETA), Pennsylvania (Goodblend), Nevada (The Apothecary Shoppe) and Texas (Goodblend). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit www.liveparallel.com .
WHAT YOU WILL BE DOING
Partner with team members to bring together data from multiple data sources and translate data into actionable insights
Synthesizing and analyzing the data to identify patterns and trends and effectively communicate insights to cross functional teams
Support company leaders in understanding, forecasting, and managing demand in an emerging industry
Identify, prioritize, structure, and analyze ad hoc analyses about the business's demand, customers, marketing efficacy, and business operations to answer questions and integrate insights into the forecasting process
Build and maintain customer-centric dashboards, reports, and ad-hoc analysis
Provide customer profiling, segmentation analysis, conversion funnels, etc.
Devises practical and actionable recommendations for optimization
A/B testing marketing, loyalty, engagement, and promotional strategies
EXPERIENCE AND SKILLS YOU'LL BRING
2+ years of experience with data analysis and turning data into insights and recommendations
Bachelor's degree in a quantitative field or equivalent experience
Experience working with very large datasets, including statistical analyses, data visualization, data mining, and data cleansing/transformation
A unique background or expertise that gives perspective into marketing and revenue growth management
Business storytelling and communicating data insights in business consumable format. Fluent in one Visualization tool.
Proven Experience with Google Analytics
Proficiency in at least SQL query language
Experience in segmentation, testing methodology, and ability to cull out actionable insights
Strong analytical, organizational, decision making, and presentation skills
An understanding of A/B testing methodologies, forecasting, digital marketing, CRM's, and marketing attribution
Understanding of statistical modeling and quantitative analysis techniques
Experience analyzing customer data in retail is strongly preferred
Age 21 or over (Required)
High School Diploma or equivalent (Required)
Valid Government-Issued Photo ID (Required)
YOU WILL BE SUCCESSFUL IF YOU…
Are self-motivated; micro-managing isn't fun for anyone
Roll your sleeves up and do the work; strategy is important, but so is getting stuff done
Can work fast and be flexible; our industry is always changing
Play nice with others; we collaborate with each other a lot
Think creatively; sometimes, the "traditional" solution isn't the best one
WHAT YOU GET
Consistent, reliable benefits; Full medical/vision/dental, 401k with a possible company match, access to company-sponsored well-being programs
Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
Financial opportunity; an incentive program that provides opportunity to earn cash AND equity in a fast-growing company and industry
Employee discount
Chance to make a difference; Employee Relief Fund, community volunteerism opportunities through Benevity
PARALLEL IS UNITED BY OUR VISION, MISSION, & VALUES
Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.
Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.
Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility
We are an Equal Opportunity Employer. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.
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